Decrease in Supply of Dalda Ghee

OLPERS take out EXPIRES BEFORE final result DATE PREPARED FOR THE regional MANAGER,ENGRO FOODS, COL. AKHTAR KHALILI PREPARED BY ASST. QUALITY CONTROL MANAGER DECEMBER 29, 2012 TABLE OF CONTENTS EXECUTIVE abstract. 03 INTRODUCTION.. 04 CONCLUSION AND RECOMMENDATIONS. 04 FACTS AND FINDINGS.. 05 1. Testing Expired milk Before demise Date.. 05 2. Survey Of rig In Sukkur. O6 3.Chain Of Distributors07 DISCUSSION/ANALYSIS. 08 EXECUTIVE SUMMARY- This melodic theme comprises of the cause of decline in the barter of Olpers Milk as many complaints were received quoting that milk was expired before the exit assignment. This report analyses the causes and recommend certain solutions that Engro Foods should take to correct this situation. The report likewise clarifies that Olpers Milk is 100% spacious of nutrition and have no harmful chemicals or bacteria which could cause diseases. INTRODUCTION-Engro foods launched its most notable product Olpers milk in the year 2006. Since then thi s product is highly demanded all everyplace Pakistan. Recently many complaints have been made from our most valuable customers that milk was expired before the last date. This report comprises of facts and findings about this cause of also-ran of Olpers milk due to which our bar of nifty go forth is decreasing. After study of this report you will be able to answer the following questions * Who was responsible was this failure of Olpers milk? * What ar the dry lands behind this line? What initiative should be taken to solve this problem? CONCLUSION AND RECOMMENDATIONS- After completing all my research work and findings on this problem I came to a conclusion that the distributors of Olpers milk were at fault, they played with our trust and good will. They removed the original expiry date form the tetra pack container of Olpers milk and printed a new expiry date just to lift the consequences of over stocking of inventory. Olpers milk is full of nutrition than any other tetra p ack milk. It consists of some good nutritional fats that give it a rich flavor and taste.According to my survey of whole kit and caboodle and dairy farm no harmful chemical of bleaching agent is added in our milk its pure and healthy. Following argon the recommendations I conclude on the basis of my finding * Engro foods should immediately break its contract with JAVED BROS. chain of distributors as they utilise our product for their benefit and directly blamed our brand for providing expired milk. * Promotional deals should be launched for Olpers milk for increasing its demand. * New advertisements should be on aired to promoting Olpers milk and for gaining back the trust of our customers * JAVED BROS. hould be sued and compensation should be demanded. FACTS AND FINDINGS- For finding the real causes behind our customers complains I made certain surveys and researches to come to a conclusion. The research findings presented here falls in to four categories 1. Testing Expired Milk Before Expiry Date 2. Survey Of Plant In Sukkur 3. Chain Of Distributors 1) TESTING OF EXPIRED MILK BEFORE EXPIRY DATE- I started my work by examination the expired milk before expiry date to discern about the actual damage of the milk. The results showed that milk was actually expired and had been curdled and a fight smelly.The expired milk contained a few percentage of urea in it which revealed that it was harmful and expired. Due to this reason our sales declined by a heavy margin in last month as compared to our competitors coat (ml) PERCENTAGE OF SALES IN NOVEMBER 2012 OLPERS HALEEB MILKPACK MILLAC NIDO 1000 46 45 70 45 39 500 50 65 85 57 49 250 13 12 19 10 20 This rapid decrease of sales came with no of complaints as well and I compared the complaints of last iii months and found out that that in November complaints were increased by 90%. ) SURVEY OF SUKKUR PLANT- After testing the expired milk I visited our milk processing plant in Sukkur and there I came to know th at Olpers milk is being processed in the correct way and no harmful chemicals are being added in it to affect the expiry process earlier. The nutritional values of our milk are in accordance with those suggest by Worlds Health Organization Here we can also see that expired milk did not contain any amount of iron in it as it was turned in to urea after expiring. 3) CHAIN OF DISTRIBUTORS- My final survey was of the chain of distributors we use to serve up our roduct in market we recently changed our distributors an 2012 and had signed a deal with JAVED BROS. chain of distributors. I disguised myself as a new trainee over there and spend a week analyzing the situation over there. I came to know that from past few months they are having a problem of overstocking of Olpers Milk and as its a perishable good it has to be used otherwise the distributor will face outlet (Packets ) S. No Month Order Demand 1 September 30000 28000 2 October 31000 22810 2 November 37000 29000The above berate is the ending inventory chart of distributors of Olpers Milk. This shows that the Distributors are at fault and for their own profit are selling the expired milk by changing its expiry date. 3) DISCUSSION/ANALYSIS- Olpers Milk is the sign of good taste. Never in past six years such problem has occurred as Engro Foods works with honesty and show complete dedication towards their work. They have even created employment for women in their Sukkur plant and also give employment to women in Punjab to collect milk form dairy farms and deposit in Olper containers.The Facts and Findings of my research also mention the fact that Engro Foods were not at fault. Distributors played a deadly mealy with us and tried to destroy our good will just off the sake of their own profit. * UHT OLPERS MILK- Olpers Milk can never get expired before its expiry date as Engro foods uses UHT(ultra heat treatment)method to pasteurize the milk for 3-4 seconds under 275?. It uses a special new technology LA CTOSTAR from China to make sure milk is 100% suitable for health.