Case Study on Tupperware Essay

1.0 IntroductionIn this calculate I lead be analyzing a case study on Tupperw ar. I will be identifying the main problems faced by Tupperware and recommending solutions that could be used to help Tupperware. Tupperware was developed in the 1940s by Earl Tupper. They consisted of mingled types of plastic containers used in households to contain pabulum and keep it airtight. As innovative as the product was it was not an instant hit. The tar trounce grocery store was woman and they were not buying the product and this meant that a different approaching had to be taken in put to induce gross revenue and get the product known. This led to the beginning of the Tupperware party as a sales tool. The Tupperware party was a gathering of women mainly housewives who came together to socialize simply with Tupperware available for sale. This proved to be a useful sales technique.In the 1950s the product was a perfect fit for women most beingness full-time home servers which allowed them to be able pack food andleftovers for long periods of time. merely since Tupperware was not sold in the stores in meant that women and housewives alike had to had to attend Tupperware parties in order to purchase them. In the 60s and 70s Tupperware sales sum upd dramatically. This was because the lifestyle of most women at the time suited a product like Tupperware, also coupled with the Tupperware parties which were a wide hit in the era. In the 80s there was a there was a castigate in sales, this according to the Tupperware ladies, may harbour been due to increase in divorces, childless, women being single and more independent. Tupperware maintains a reasonable market share internationally but has since seen a decline in both market share and sales domestically and struggles to regulate appropriate marketing strategies to implement.2.0 S.W.O.T AnalysisA SWOT summary is an analytical method, which is used to identify and categorize significant internal factors (i.e. strength s and weaknesses) and external factors (i.e. opportunities and threats) an musical arrangement faces. I will be looking at the SWOT analysis for Tupperware and using it to identify the strengths, weaknesses, opportunities and threats that Tupperware suck.2.1 Strengths Tupperware had a spick-and-span innovative product at the time. Tupperware at the time had a specific target market i.e. Housewives. Tupperware was a perfect fit for the 1950s due to many women being homemakers Tupperware parties were the and way to buy the products making them exclusive to opposite businesses. Tupperware used their parties as a cultivate of promotion by having games and giving out gifts. Tupperware has soaring node loyalty Between the 1950s and 1970s Tupperware was superiorly economic2.2 Weaknesses Tupperware has not been able to preserve a way of life. Tupperware was a new and unknown product so when it came out there was no involution in it. Tupperware could simply be sold at Tuppe rware parties unlike other competitive products that were being sold in stores.2.3 Opportunities In the past Tupperware could pose sold their products in stores rather than just Tupperware parties. Increase profitability by increase marketing and advertising. Increase domestic sales of Tupperware2.4 Threats Competition from other companies like Rubbermaid. Changing environment and lifestyle.3.0 The 5 ps of the market Mix for TupperwareThe 5 ps of the Marketing mix that I will be looking at in relation to Tupperware admit product, promotion, price, place, people.3.1 ProductTupperware consists of various types of plastic containers used in households to contain food and keep it airtight. Tupperware products were innovative when they came out. The quality of the product is said to be high and very effective in its use. The availability of Tupperware products was limited as you could except buy them from the Tupperware parties.3.2 PromotionTupperware was promoted through the Tuppe rware parties that were held in different locations. This was their main form of promotion. In the Tupperware parties they also used social events, like games, were they gave gifts in order to increase awareness of the product. Tupperware also used Tupperware ladies to market their products right off to the customers.3.3 legal injuryTupperware products according to loyal customers are high in quality and aprice to match. So Tupperware products are expensive.3.4 PlaceTupperware products can only be bought at Tupperware parties. Any returns would have to be done in person.3.5 PeopleThe people who were involved in the marketing, sales and customer dish out of Tupperware were the Tupperware ladies and dealers.4.0Marketing Solutions and RecommendationsIn terms of the actual product, customers felt that it was of high quality and had the features and usability expected, accordingly it may not be necessary to change or rectify these things. However cross out image can be increased by advertising and marketing. Availability of the product and customer answer can be improved by employing more Tupperware ladies and dealers. Tupperware already used Tupperware parties as a form of promoting both the products and party itself. I think Tupperware could improve their brand and public relations by increasing advertising and marketing campaigns that directly target the intended customers. Tupperware products even though of high quality are expensive. Tupperware could increase customer loyalty by reducing prices and introducing promotional campaigns that make the products more affordable.Tupperware can also help customers by introducing discounts, payment methods and sinless value added incentives. Tupperware can improve customer service and support by increasing the number of Tupperware ladies and dealers. Tupperware can also widen their scope by creating different channels or mediums that can help increase awareness, brand imaging, increase profits and customer loyal ty. Finally I think Tupperware should increase the number of dedicated Tupperware ladies and dealers. This can be done by increasing the level of training which will increase the level of skill that the Tupperware ladies and dealers have. This will increase the number of Tupperware parties available which will increase sales and profits. guest loyalty will also increase as direct customer service increases.5.0 ConclusionAs shown in the report I have analyzed and identified areas that have problems within Tupperware and I believe that I have shown that certain solution can be implemented in order to help increase sale, profits, customer loyalty and the overall service provided by Tupperware.6.0 ReferencesPride, W. M., Ferrell, O. C., Lucas, B. A., Schrembri, S., & Niinnen, O. (2012). Marketing Principles Asia Pacific Edition. (1st ed.). South Melbourne Cengage Learning Australia.Pride, W. M., & Ferrell, O. C. (2013). Foundations of Marketing (5th ed.). Mason, Ohio South-Western Ceng age Learning.