Snickers Chocolate’s Global Share

globose sugarcoat gross sales Market Shargon $ gross sales in Millions Brand Company 2011 2012 2011 2012* Snickers damage Inc 1. 7 1. 8 $3,286 $3,572 M&038Ms mar Inc 1. 8 1. $3,380 $3,494 Trident kraft paper Foods Inc 1. 8 1. 7 $3,354 $3,321 Reeses Hershey Co, The 1. 3 1. 4 $2,553 $2,679 Galaxy/ genus Columba mar Inc 1. 3 1. 3 $2,407 $2,597 Milka kraft paper Foods Inc 1. 3 1. $2,530 $2,510 Cadbury Dairy Milk Kraft Foods Inc 1. 3 1. 3 $2,414 $2,506 Orbit vitiate Inc 1. 3 1. 3 $2,441 $2,501 Extra deflower Inc 1. 1 1. 2 $2,115 $2,231 Kit true cat Nestle SA 1. 0 1. $1,933 $1,979 Mentos Perfetti Van Melle aggroup 0. 9 0. 9 $1,649 $1,711 U. S. glass over Sales Market Sh be $ Sales in Millions Brand Company 2011 2012 2011 2012* Reeses Hershey Co, The 7. 7. 7 $2,479 $2,603 Ms Mars Inc 6. 8 6. 8 $2,238 $2,ccc Snickers Mars Inc 5. 5 6. 0 $1,815 $2,020 Kit Kat Hershey Co, The 2. 8 2. 8 $917 $948 Twizzlers Hershey Co, The 2. 3 2. $746 $801 Trident Kraft Foods I nc 2. 2 2. 0 $732 $674 Twix Mars Inc 1. 8 1. 9 $598 $655 Extra Mars Inc 1. 8 1. 8 $598 $610 Orbit Mars Inc 1. 7 1. $561 $549 whitish Way Mars Inc 1. 6 1. 6 $516 $539 Galaxy/Dove Mars Inc 1. 6 1. 5 $523 $504 Starburst Mars Inc 1. 3 1. 4 $433 $467 Godiva Yildiz Holding AS 1. 1 1. $373 $391 *2012 figures argon projections. Source Euromonitor Internationa Snickers Surging to Top of Global Candy Race Mars-Owned Candy bill Set to Pass Sibling M&038Ms, Krafts Trident in New Euromonitor Ranking By E.J. Schultz Published September 20, 2012 208 mete out this page picpicpicpic in that respect is a new candy kingpin. Snickers impart pass M&038Ms as the tweet international confectionery spot by the end of the social class, giving the 82-year-old candy taphouse a satisfying victory in the orbicular chocolate wars, consort to a projection by Euromonitor International. Snickers is definitely on target to surpass M&038Ms, downwind Linthicum, Euromonitors world(a) head of food research, told Ad Age. He cited U. S. innovations and strong growth in emerging markets as factors in abject the candy legal community from no(prenominal) 3 to No. 1, also surpassing Trident. exhalation forward, the race for the round aggrandizement is straight a sibling rivalry because Mars Inc. owns Snickers and M&038Ms, which are separated by a razor-thin margin. While a win for Mars, the rankings are a loss for Kraft Foods Trident. The mucilage tarnish drop off from second to ordinal go down as projected 2012 world-wide sales slipped to $3. 2 gazillion from $3. 35 billion in 2011. Kraft stiff the globular leader with 14. 7% destiny when all confectionery brands are totaled. merely the food giants dowery of the category fell from 14. 8% in 2011, while No. 2 Mars jumped to 14. 4% from 14. 1%, according to Euromonitor. The shift at the top was first reported by Candy &038 Snack Today, a publication by the National Confectioners Association. Among individual brands, the worldwide candy battle remains close and fragmented, with and a fraction of a donation point separating the top 10. Snickers is expected to zoom along from $3. 29 billion in global sales last year to $3. 57 billion for 2012, capturing a 1. 8% share, according to Euromonitor projections. The brand, whose ad agency is BBDO, has been seated with study media investments in recent years, including Super roll spots featuring Betty White and Roseanne Barr, who have both(prenominal) stared in the ongoing Youre Not You When Youre supperless compact. But Ms &8212 which Mars featured in this years Super Bowl spot is non far behind, growing from $3. 38 billion to $3. 9 billion in global sales, according to Euromonitor projections. Mr. Linthicum attributed Snickers climb to its strong feat in the U. S. , which accounts for a huge share of the global candy market. Domestically, the candy bar has aggressively pushed a line protraction called Snickers Peanut Butter Squared, which launched last year and features two square-shape bars that adds peanut cover to the familiar mix of peanuts, caramel, nougat and milk chocolate. Globally, the brand is benefiting from strong growth in eastern atomic number 63.In Russia, sales have doubled since 2007 to $300 million, partly as a core of distribution gains Mars has made by acquiring some ex-Soviet chocolate companies, he said. While that should also help Ms, the bite-size candies nervus more competition in the region, where littler candies are more established and familiar, Mr. Linthicum said. By contrast, candy bars like Snickers are more of a novelty, he said. In the U. S. , Hershey Co. s Reeses is expected to remain the top brand, with a projected $2. 6 billion in sales capturing 7. % market share for 2012, according to Euromonitor, which uses a variety of sources to deny all sales channels, from Walmart to vending machines. M&038Ms, which is also handled by BBDO, is projec ted to storage area onto the No. 2 slot stateside with 6. 8% share, followed by Snickers (6%) and Hersheys Kit Kat (2. 8%). Still, Reeses remains stuck in fourth place globally with 1. 4% share, according to Euromonitor projections. The reasons are twofold Hershey has less of a global footprint than Mars, Mr. Linthicum said. Also, peanut butter is not as popular in Europe as it is in the States.It is a actually uniquely American thing, he said. That sweet-savory juxtaposition of flavors is something of an acquired taste. Mr. Linthicum pinned Tridents struggles on stiff competition from Wrigley 5, the Mars-owned brand that launched in the states in 2007 with slick packaging, in advance(p) flavors and a highly produced ad be given by Energy BBDO called Stimulate Your Senses. The tacky appeal has resonated globally. Its even gaining share in Greece of all places, Mr. Linthicum said. Everywhere they release it well-nigh the world its worked. In the U.S. , Wrigley 5 is n ow the 4th-largest gum brand with a 7. 43% share, according to SymphonyIRI, which excludes Walmart. Kraft, which on Oct. 1 provide split off its candy and snacking chore into a company called Mondelez International, is fighting back with its first global ad campaign for Trident by Saatchi &038 Saatchi that is more emotional than preceding(prenominal) efforts, which had touted functional benefits such as unwritten health and vitamins. Meanwhile, in the States Kraft belatedly rolled out ID Gum by Stride, featuring artsy packaging and a gimmick-filled campaign by Droga5.