Kellog\'s Traded Company

Financial education Analysis Executive digest Objective: Our goal in composing a pecuniary statement is to construct the near comprehensive, thorough document possible, in straddle to attract investors and to prove that we gestate taken the succession to explore as some potential issues for your business organization as may arise. Summary of findings: Our train of cereal marting investiture early in 1998 was non sufficient in the brass of extremely competitive market conditions. This situation hurt our rule book performance for much of the yr and, combined with other issues in markets around the world, led to a decline in twain sales and earnings. Nonetheless, we continue to have the utmost confidence in the upcoming of our grain-based businesses, and we are amply committed to return to both(prenominal) top-line and bottom-line growth. Appendix # 1- Market look into Description of firm and its charge: Kelloggs harvest-feasts are manufactured in 20 countries on 6 Continents and distributed in more than one hundred sixty countries. Mr. Langbo has been employed by the Kelloggs c all in aller since 1956. He was named President and mind Operating Officer in 1990 and became Chairman of the Board and headspring Executive Officer in 1992. In June of 1998, Mr. Carlos M. Gutierrez was named President and head word Operating Officer. The competitive environment: The Company has experienced discriminating competition for sales of all of its principal products in its major(ip) markets, both domestically and internationally. The Companys products struggle with advertised and branded products of a similar nature as well as unadvertised and close label products, which are typically distributed at lower prices, and chiefly with other food products with incompatible characteristics. Principal methods and factors for competition allow revolutionary product introductions, product quality, composition, and nutritional value, price, advertising an d promotion. frugal climate and outlook: Although our 1998 business results were below our performance expectation, it was a year in which we throw in place refer elements of a cockeyeder foundation for future growth. This included investments in new product development and a complete overhaul of our unified headquarters and North American organizational structure. Should suitable investment opportunities of working capital need arise that would require redundant financing; management believes that the Companys strong credit rating, balance piece of paper and earnings history put up a base for obtaining supererogatory financial resources at competitive rates and terms. Based on the expectation of cereal slew growth, and strong results from product transition and the continued global...If you want to take off a full essay, order it on our website:

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