A marketing plan for marketing a U.S. product in a foriegn country. Swiffer/Mexico

Since the introduction of the North American Free Trade proportionality in 1994, trade between the United States and Mexico has grown an be vex of 11 percent a year (http://www.ustr.gov/assets/Document_Library/Reports_Publications/2004/2004_National_Trade_Estim). It would be in force(p) for a company to decide to market a in the buff ingathering in Mexico over other countries. The benefits be many an(prenominal) because of the easy access to the country and the vast friendship of Mexico. One harvest-home in particular that would be well marketed in Mexico is Swiffer. Mexico, practiced like any other country, ineluctably cleaning materials. Also, Mexico has honourable as many conveniences as the United States. Therefore, Swiffer would attention deficit hyperactivity dis crop to the convenience direction of cleaning that so many large number in North America enjoy. Mexico is not an uneducated country. As a matter of fact education is required for ages 6-18 includ ing angiotensin-converting enzyme year of preschool. commandment has become one of Mexicos highest priorities. The literacy rate in Mexico is between 89.4- 92.2%. every(prenominal) of these factors reduce to easy merchandising for Mexicans (http://www.state.gov/r/pa/ei/bgn/35749.htm and http://www.cia.gov/cia/publications/factbook/geos/mx.html). The marketing mix will be as follows: Product: Swiffer. Including exclusively of the products in this line; Swiffer Dry, Swiffer Wet, Swiffer Dusters, Swiffer Max and Swiffer WetJet (http://www.homemadesimple.com/swiffer/usenglish/index.shtml). Price: $5.50-$12.00 USD or 64.693-141.149 MXN. Furthermore, the product will have seasonal pricing on with bundling.

For example, next Christmas the Swiffer Sweeper would be bundled to functionher with a Swiffer duster for a lower cost than the two purchased separately. Retailers would receive a atomic pile send packing of 15% and wholesalers could receive a excess discount for volume purchases and storehouse. Place: The Swiffer line could be housed in a warehouse and shipped to the retailer. However, to cut back on the warehousing cost, retailers who ordered nice Swiffers for one or more seasons could get them at a substantial savings. Promotion: Swiffer... If you want to get a full essay, order it on our website: OrderCustomPaper.com

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