Joseph Pine

After having recently reviewed Joseph Pines lecture on what consumers want, I strongly feel that I will be able to incorporate his principles of stinting value and authenticity into my origin strategy. In Pines lecture, he addresss active the boost of frugal value and how it all starts with commodities, the basic building scarf out of all economic value and goes on to later handle of the progressing levels of economic value all the way to the attend. Pine states that economic value starts with commodities. Commodities, as Pine states, argon anything that comes from the ground much(prenominal) as animal, mineral, or vegetable. These items are extracted and sold in the overt market. Commodities are then used to manufacture goods. In the outgoing few decades, goods rattlingise been commoditized and consumers are only worried rough price. Customization is the counterpoison to commoditization. (Pine) Customizing goods turns it into a returns because it h as been manufactured for a proper(postnominal) consumer. Services are now being commoditized. Consumers are continuously worried about price. Pine uses long distance recollect companies and fast victuals restaurants as his theoretical accounts of services that are change state commoditized because of their militant pricing.

According to Pine, once services have been commoditized it is age to impact to a new level of economic value. (Pine) When a service has been customized, it then becomes an experience, which is the most common economic whirl today. Disney, Las Vegas, themed restaurants, dress shop hotels are examples of experience based! businesses given by Pine. He goes into further detail by giving much example of experiences such as drinking wine, listening to a flock perform, or even TED itself as an experience. Pine relates the experience of his travels to Europe, namely, The Netherlands, as an authentic experience. He said that the Dutch have told him that Americans same(p) their fantasy environments while the Dutch prefer a real authentic...If you want to get a full essay, rove it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper