Marketing Plan for Coca-Cola alcoholic beverage

coca?Cola Premixed Rum BeverageMarketing PlanContentsSubjectSectionOrganizational overview1.0Mission statement 1.1Geographic location1.2 carre tetrad mix 1.3 untested Product Description2.0SWOTT analysis3.0Strengths 3.1Weaknesses 3.2Opportunities 3.3Threats 3.4Marketing research4.0Segmentation Criteria 5.0Target Markets Selected5.1Product preeminence and Positioning Strategy 6.0Product Life Cycle 7.0Stages of PLC for New Product7.1Marketing Mix8.0Product Identification8.1Pricing Objective9.0Suggested retail Price9.1Profit Margin9.2Price and Quality Relationship9.3Place ? Distribution Channels10.0Product Location Availability10.1Physical Distribution10.2Promotion11Personal Selling11.1Advertising11.2Sales Promotion11.3Public Relations11.4Website11.5Promotional Objectives12Promotional Budget12.1Control/Monitor13Evaluation Process13.1Reference14.01.0Organizational OverviewThe coca-Cola Company was integrate in 1919 and ?succeeded to the business of a Georgia corporation with the ali ke have that had been organized in 1892? (CNNM superstary, two hundred7). Coca-Cola is before long in the nonalcoholic drinking business and is best known for their carbonate soft drinks. Coca Cola?s finished crapulence products argon currently sold in over 200 countries; they sell beverage concentrates, syrups, and beverage bases to a variety of wholesalers, retailers, distributors, and bottling and canning operations. Coca Cola ? excessively manufactures and sells some finished beverages, both change and noncarbonated, including certain juice and juice-drink products; sports drinks; ready-to-drink coffees and teas; and water products? (CNNMoney, 2007). The company is the marketer of four of the top flipper soft drink defects in the knowledge base and there are more than 1.

4 billion servings of Coca-Cola products consumed planetary every day. Coca-Cola places high meet on their consumers and strive to situate ?a positive region to the marketplace, the environment and communities? (Coca Cola, 2006). Coca-Cola was also bedded as the number one best global brand in 2006 by Interbrand, who states, ?The point of these valuations is to demonstrate to the business fraternity that brands are very distinguished business assets and, in many another(prenominal) cases, the single most worthy company asset? (Interbrand, 2007). Coca-Cola had a very good year in 2006 and continues to see proceeds in the first half(prenominal) of 2007. ?Net revenues for the quarter increased 9 percent, reflecting a 1 percent decrease... If you want to get a full essay, effect it on our website: OrderCustomPaper.com

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