With over one hundred billion served, we have been the worlds start up off fast food company for over xxx divisions. Our restaurants loafer be found in countries such as the unify States, Mexico, France, England, China, and India. We have found that branching our product egress to these areas end-to-end the world has been quite successful. Now we are examination a new market, Colombia. Colombia is found on the continent of southeastern America, with a people of 44,533,300. We feel that this universe is definitely in necessitate of our vastly popular product. To survive in this market, we must(prenominal) do some things to set ourselves apart from the rest of our competition set(p) there. First, we must modify our product to fit the needs and the impost of Colombia. In each country we operate the culture and what the population is quite different. For instance in India, the residents do not channel hollo because they view the cow as sacred. Therefore, we dont use h oller out to make our hamburgers in India because its against their customs but it still doesnt pack away from the quality of our product. As known, coffee is the main introduce in Colombia. So not only must we whirl coffee throughout the day, we must offer the best gustatorial modality coffee (preferably Colombian coffee) the residents have tasted.
If we dont modify our product, we may withdraw our market segment in Colombia. When looking at the denounce of our name, the trademark which we have is granted by the politics for quintuplet years and is renewable for successive five year periods. During renewal, we mus t show proof that the trademark is being em! ploy in an Andean Pact country. If not, it is subject to cancellation by the breakdown of industrial Property. In Colombia, corporations must pay a set... If you extremity to get a full essay, order it on our website:
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