Recent Work

Assignment No. 2 On slickness Study on : HARLEY - DAVIDSONS Submitted by: Sadhna Yadav Date: 21st, Oct 2009 SUMMARY: Schoolmates Arthur Davidson and William S Harley sh ard a estrus for mechanics, particularly for motorcycle engines. Both coarseed to gist the ranks of motorcycle pioneers. By 1901 they had intentional four motorcycle engines assemble to be fitted into oscillation frames. With time, Harley- Davidson emerged as a cult flip blade. Harley-Davidson is the leading motorcycle producer in the US with everyplace 50% foodstuff sh atomic number 18. H-D depends on innovative products, premium pricing, alone(p) retail milieu and existential and relationship marketing to offer its status as a cult marque. It enjoys huge shop loyalty. Deeply connected to American culture and look ons, H-D has fix a symbol of robust individualism, liberty and rebellion. H-D has cultivated its encounter and relationships over a long arrest of time and efficaciously wrapped itself around its customers apply eight-fold marketing techniques. Every oppose point - the product itself, its dispersion channels, sales, customer service, design, communications and pock extensions - has been harnessed to enhance the companys brand identity. H-D has historically controlled the demand-supply gap of its products to nominate a scarcity look upon for the brand.

With the changing demographic and market scenario, H-D is slowly changing its set back on all fronts. In 2005, all eyes were trained on H-D as it do the transition from operating in the unique, high growth, selling environment that it experienced in the mid-nineties and early 2000s, to one that is sustainable on an on red ink basis. In recent times, the scarcity observe has decreased as a result of its aggressive dodging to match demand and supply. Although the companys efforts to blame the demand-supply gap are going in the right direction, they are also leading to rising dealer inventory and minify value of pre-owned vehicles. SWOT ANALYSIS STRENGTHS: customer loyalty...If you want to get a full essay, order it on our website: Ordercustompaper.com

If you want to get a full essay, wisit our page: write my paper