Different Groups of Teachers

Teaching is an important profession. â€Å"We will always need teachers. † (Waln) This is why I am interested in the career of secondary education. To be there to teach the upcoming generations and those that will be following behind us. It is important that we continue to teach the children so that they will be able to take over as the leaders of our country. Teachers are divided into different groups. The first group is the Elementary Teachers. Elementary Teachers usually teach one class of children at a certain grade level. These teachers teach all of the subject areas. Therefore they need to be knowledgeable in all subject areas. The next group of teachers is the Secondary Education Teachers. Secondary Education Teachers usually teach five or six classes of students a day, however, they only teach one subject area. Having the teacher teach in one subject area and not many different areas allows the teacher to learn more about that area and this allows the students to learn more in depth about the subject. The last group of teachers is the Special Education Teachers. These teachers work with both Elementary and Secondary students. They help the students in all subject areas, but mainly in Math and Language Arts. Special Education Teachers also work with students that have disabilities ranging from mild to severe. The group of teachers that I would like to be in is the Secondary Education group. I am interested in teaching Business. The working conditions of teachers varies depending on where they are employed. Most districts have a schedule where the teachers teach for nine months and have three months off in the summer. In other districts, teachers teach all year around with a schedule of working eight weeks and then having a week off. They would also have a five week mid-winter break. In most states there is a Tenure Law. The Tenure Law prevents teachers from being fired without just cause and due process. Teachers normally have to teach in one district for three years before they gain tenure. Teachers usually put in more than forty hours a week. Along with the teaching time in the classroom, teachers put in many hours after class and at home doing correcting and lesson plans. Teachers also put in a lot of time with different committee meetings and staff meetings that they need to attend. Some teachers can feel isolated from their colleagues at work. This comes from being in a classroom of students all day and not really getting a chance to see anyone else in the building. There are some schools, however, where the environment is very informal. In these schools, teachers get a chance to see and talk to other teachers throughout the day. This helps to build the morale of the teachers. Teachers also work with students from many different backgrounds and cultures. Teachers need to be aware of these backgrounds and cultures so they can better help the students. A person needs to be licensed to certified to be a teacher unless he/she works for a private school. The license or certification is usually granted by the State Board of Instruction or the Office of Public Instruction. Certification for teachers is from K-8 for Elementary and 6-12 Secondary. Requirements for certification vary from state to state. The one requirement that all states require is that teachers have a Bachelor†s Degree and the completion of an approved teacher training program. The outlook for teachers varies by geographic area and subject specialty. The overall employment is expected to increase for all occupations through the year 2008. The funding of the school by the state is another factor on the teacher job growth. Teacher†s wages range from $19,710 to $70,030 a year. The average starting salary for a teacher with a Bachelor†s Degree and no experience is $25,700. The average wage for teachers is $39,300 a year. Private school teachers usually get paid less than public school teachers. In many schools, teachers receive extra pay for coaching sports or working with extra-curricular activities and clubs. Teachers earn extra money by working during the summer at other jobs. The teaching profession is an important profession. The world will always need teachers to teach it†s children. Teachers need to go through a training program which usually consists of four years in college and doing student teaching. Teachers need to be certified by the state in which they are teaching in. Teachers can make a lot money or not so much money depending on what geographic area they are in. Teachers, however, do not go into teaching for the money. Teacher become teachers because they like working with children and they like watching the children grow and learn.

Nonverbal Communication Cod Essay

1. What nonverbal messages are being sent in this image? 2. What type of nonverbal communication codes are being used to deliver the messages? 3. What effect does each message have on the other people in the image? 4. What nonverbal communication skills and strategies could be used to communicate effectively in this situation? 1. What cultural barriers are seen in this image? 2. What type of nonverbal communication codes are being used to deliver the messages? 3. What effect does each message have on the other people in the image? 4. What nonverbal communication skills and strategies could be used to communicate effectively in this situation? 1. What nonverbal messages are being sent in this image? 2. What type of nonverbal communication codes are being used to deliver the messages? 3. What effect does each message have on the other people in the image? 4. What nonverbal communication skills and strategies could be used to communicate effectively in this situation? 1. What cultural barriers can be seen in this image? 2. What nonverbal messages are being sent in this image? 3. What type of nonverbal communication codes are being used to deliver the messages? 4. What effect does each message have on the other people in the image? 5. What nonverbal communication skills and strategies could be used to communicate effectively in this situation? 1. What cultural barriers can be seen in this image? 2. What nonverbal messages are being sent in this image? 3. What type of nonverbal communication codes are being used to deliver the messages? 4. What effect does each message have on the other people in the image? 5. What nonverbal communication skills and strategies could be used to communicate effectively in this situation?

Ethan Frome Essay

Ethan Frome Essay Destiny can shape the lives of many different kinds of people, such as princes who are meant to be kings and the poor who know they will not have the opportunity to be wealthy. Ethan Frome taught me that it is human nature to follow the destiny and predetermined life patterns bestowed on us upon birth. In one of the earlier chapters of Ethan Frome, the author describes the gravestones of many Ethan Fromes before the main character. It shows that Ethan will live and die in Starkfield, and he cannot change that regardless of what his aspirations are. Humans seem to have picked a spot and stayed there. A girl who grows up in a small town in the Midwest in a school with a class of one hundred, will experience the same lifestyle but through the eyes of a grown up woman. Even though this girl might have had dreams of living her own lifestyle, the barriers her destiny have formed between her aspirations and the reality of her predestined future. Life seems to be similar to a computer for many, as it is for Ethan Frome. One can type in a course for someone to follow, and it seems to never run off the tracks. Having a predetermined life does not always have to be about where you come from geographically. Even looking around Morristown High School, you can see patterns where, sadly, certain students do not have the same opportunities for success as others because of their past. The child of a well known cardiologist who lives in The Summit is given the drive and determination to learn as a characteristic from their parents, and it is already programmed into their life course. The child of an immigrant who is doing as much as they can to get by, might not be able to find that drive and determination as easily within themselves as the child who has been given those qualities from birth. On the other hand, there are those who can break those barriers. Every once in a while, you hear about a success story of somebody who fell off the life course but eventually found their way to a new and improved one. Those people are far to scarce. I will never forget a billboard I once saw in New York that read â€Å"Homeless to Harvard. † The picture showed a girl who looked as normal as a next door neighbor, but her struggles and accomplishments brought her to an ivy league school. Ethan Frome, Zeena, and Mattie Silver fell unbeknownst into the course of life that Starkfield Massachusetts had made. Cold winters and relationships forced them to stay on a path to mental destruction and misery. The story taught me that it is human nature to follow the set of rules made by the surrounding society.

Qualities of Successful Marriages Personal Statement

Qualities of Successful Marriages - Personal Statement Example But they have become the best of companions while respecting and incorporating each other's differences. What I learned from my family's positive example has translated into my relationships with friends and boyfriends. I try to keep an open mind so that I can enjoy what they enjoy and really be part of their life. During my early teenage years I went through a phase of thinking that I needed to have as many friends as possible to seem "popular." This led me to choose quantity over quality and although I became "friends" with more people, the depth of each friendship became less and less. I could tell what was happening because I barely spent time with the close friends I had before. I went back to the way I was before, because being a really good companion felt better than being a companion to lots of people. This is a lesson that I hope to remember throughout my life so that all of my relationships with people are deep and meaningful. One of my first major relationships was not a very honest one. I cheated on him a lot, and lied about it. But I think I may have been hurting myself more than I was hurting him. The complications of that relationship have created problems in more recent relationships. Because I cheated on someone and he didn't know about it for such a long time, I started to think about the possibility and likelihood of it happening to me. My own actions have led me to paranoia and an inability to trust trustworthy people. Every time a boyfriend tells me about his day, I find myself questioning the reality of his story. I have noticed this in other Hispanic girls and think it may be true of me also that my parents are very overprotective of me when it comes to boys. This has led me to lie to my parents on more than one occasion about where I am and who I'm with. The lies I used to tell my parents led to a lot of hurt, both on their side and mine. What I have taken from my past is a stronger personal adherence to honesty. I have experienced first-hand the bad things that come from dishonesty and now know how important it is to be honest. I still have trouble trusting people who have done nothing bad to earn my distrust, so there is certainly room to grow. I think that as I continue being honest and surrounding myself in positive, honest relationships, I will regain my trust in other people. Responsibility Because my parents were so overprotective of me, I was always trying to prove to them and myself that I was independent. This need for independence led me to do responsible things. I started taking care of younger children as a babysitter when I was only thirteen, and got a "real job" when I was old enough. I was always on time to work and never missed a day. This responsibility was also reflected in school, as I always did my homework and made good grades. I reached a rebellious point in my life (perhaps because now my parents expected me to be responsible and I always wanted to disprove them) and I started to disregard my schoolwork and job commitments. I quickly realized that my irresponsibility had no positive benefits and only made me feel bad about myself, so my rebellious phase was short-lived. I also think that my job as a babysitter helped me know what it was like to be responsible for other people. As a youngest child, I never had any younger siblings to take care of and be responsible

Economic development of India and China Essay Example | Topics and Well Written Essays - 1750 words

Economic development of India and China - Essay Example In the case of China, there is consensus that, in the past three decades, the country’s leadership adopted policies aimed at accumulation of wealth for rapid industrialisation and export of industrial goods (Zhijun and Jing, 2011). Prior to 1979, the country’s national planning was a catastrophe. This led to poor showing on economic scales. In India’s case, poor economic performance in the 1960s throughout 1970s has been associated with several issues including poor policies, and license-permits (Kshetri, 2011). Yet India’s poor infrastructure and lack of demand also contributed to the country’s industrial growth. The two countries adopted policies aimed at addressing their challenges, which have effectively turned around their economies since 1980s. Overview of both economies On the key economic developments in recent times, China and India occupy the first and second positions in Asia respectively (Dong et al, 2013). The two nations are by their b ig population size, global economic powerhouses. Whereas they develop the industries, it is clear that their growth will have deep impacts, not just within the countries but for the better part of the global economy. Such impacts which are already on record include; new market opportunities, stemming from improved purchasing power and higher competitiveness of the two greatest economies in Asia known for particular industrial commodities (Zhou et al, 2010; Prime et al, 2012). China and India have had very rapid economic development which has led to significant achievements, especially on poverty reduction. The two countries also experience problems arising from rapid economic development such as the increasing gap between rural and urban income earners and pollution of the environment (Das, 2012). Afan (2013) indicated that increasing incomes trigger structural transformation in the agricultural sector and food industry as the economy encounters changes in demand and consumer prefer ences. Concomitantly the effects will impact on trade, business and investment. Both global economic giants have undergone positive growth in the agricultural sector, followed by fast-developing industrial sectors and a huge slump in relative poverty. Das (2012) pointed to the difference in the preconditions and the triggering economic factors behind growth in the two countries. Massive agricultural production Both China and India have massively invested in agriculture (Dorn, 2013). The Chinese economy manifests the significant impact of agriculture on the country’s economic mix, especially in the 1980s and 1990s, when major economic reform took effect in the country (Liu, Liu, and Wei, 2005). In India, the lesser industrialized power of the two, agricultural production continues to occupy a very important part of the economy. While agriculture's portion in the Gross Domestic Product (GDP) has been on a downward trend, the industry still provides massive employment opportunit ies for the locals (Agrawal, and Khan, 2011; Bensidoun, Lemoine, and Unal, 2009). Economic contribution in this sector is undeniably of tremendous significance for prospective policies and measures aimed at the realization of the Millennium Development Goals (MDGs). This is especially true for the need to alleviate abject poverty and food insecurity in the economy by 2015 (Winters, and Yusuf, 2007; Gupta, and Wang, 2009). Appropriate economic responses China’s and India’s economic growth can be attributed to the tactful manner in which they have responded to new global adjustments such as free trade, globalization, agricultural production, rural growth and poverty alleviation (Das, 2012). The two countries

Emergence of China as a Global Trading Power Essay

Emergence of China as a Global Trading Power - Essay Example When the latest economical growth and development of new emerging countries is discussed, two countries' names emerge from nowhere. These are India and China. The growth in the trade sector of these two countries is surprisingly enormous. If this is partly due to development in the area of science and technology, there is much also that goes for a number of reforms, changes, and redefinition of trade policies and international trade relations. Moreover, there is much on the credit of Chinese distinctive cultural and management practices which makes this country a unique case study (Menkhoff and Gerke, pp. 87-89, 2002). The present paper looks at the issue of the development of China in the business world of the recent times; China is "likely to demand a strong voice in the WTO" due to its major role in present day trade operations (Kennedy, p. 75, 2002). The paper, hence, undertakes extensive research to investigate the causes for the development of China in trade regimes. The paper explicitly brings forward the number of theories of trade which have anyhow any link to the present growth of China in worldwide trade. At the end of the paper, the study analyses the data qualitatively and makes suggestions and recommendation in the light of the causes of trade growth of China. These suggestions and recommendations are meant to contribute to the existing literature of trade theories and development; as well as, they focus to contribute to a broader understanding of Chinese growth. They are also meant to focus those countries which may need to follow China for the economical growth. Trade Theories Reviewed A number of theorists have worked out different theories of trade to cope up with the challenges of trade. These theorists have asked such questions as can help trade to be more profitable, more expedited, more powerful, and so on. This section reviews major trade theories in order to bear a groundwork which is, according to the viewpoint of the present writer, necessary to comprehend China's growth in the recent scenario of trade. Classical economist seem to have defended the Mercantilists' view that the export of a country should be put to as much increase as possible; on the other hand, the imports of that country should be put to as much decrease as possible. According to Grimwade (2000), it was obviously possible only for one country because "one country's export surplus is another country's import deficit" which makes import and export both a requisite function of across-border trade (p. 30). Another objection was made to Mercantilism was that dumping large reserves of gold does not make a country wealthier because gold does not provide the citizens for "goods which could satisfy their wants" (p. 30). Thus, this trend met a death due to its zero-sum philosophy of trade. Next is the comparative advantage. According to this theory (by Smith), differences in costs as the bases for business are identified. To this Grimwade

Emaar Properties PJSC Coursework Example | Topics and Well Written Essays - 4000 words

Emaar Properties PJSC - Coursework Example Working Capital ratios 8 Investor performance 9 Conclusion 15 Bibliography 17 Executive Summary This report is a financial analysis of Emaar Properties PJSC which is one of the world’s largest and fastest growing real estate developers. Their performance is indicative of the huge rise in demand of living solutions for people around the globe. Emaar properties' has held a growing position in the industry as compared over the period of two years. The reports highlights on what financial effect the global financial crisis had on Emaar Properties’ performance. The continuous growth and expansion in various developments by Emaar Properties has played a vital role in its success. It has been competing well in its sector and industry within the geographical boundaries of Middle-East and has spread to international horizons as well. The leap to other countries has made Emaar Properties a global enterprise in the world of real-estate developers leading with innovations and state of the art facilities The report is clearly spread out in different sections according to financial results obtained while comparing Emaar from the year 2009 to 2010 and Emaar as compared to the industry average and its main competitors. This report is divided into parts and properly analyzed into different parts. The ratios have been calculated and analyzed as per the past record of Emaar properties. Other than that Emaar Properties figures have been compared to the Industry average too as well as other competitors. Emaar has been a leading real-estate developer and due to much expansion in its projects it has been retaining profits since 2007. It has been giving out zero dividends and all the money is invested back in the company. (Rasmala, 2010) Introduction Company Overview Emaar is one of the largest property investment organizations listed on the Dubai Financial Market (DFM) in the year 2000. It was started in 1997 and is currently known as Emaar Properties Public Joint Stock Limited Company (PJSC). Emaar offers high quality apartments to homebuyers with its full range to cater to their particular requirements. Emaar is innovating at a quick pace to provide premium lifestyle to its consumers globally. It is responsible for developing value-added, master planned communities along with homes. It has changed the concept of living lifestyle with its innovative designs and devel opment. Along with developing and expanding in the Dubai Market, it has reached out globally in various countries for future projects and has been active for quite some years now. It is expanding globally by spreading its vision of innovative lifestyle development and a new concept of ‘home’. Additionally Emaar is listed on two additional markets of Jones Arabia Titans Index and S&P IFCG Extended Frontier 150 Index. Emaar was also awarded the 462nd position in the world by 11th Financial Times Global 500 in 2007. (Emaar Properties, 2008) Financial Overview In June 2004, Emaar took the initiative of reducing the value of their shares from AED 10 to AED 1. It was done primarily to protect the interests of the shareholders and make their shares affordable for potential investors. Emaar further went on to do a 1:1 rights issue to double its capital in July 2005. (Emaar Properties, 2008) Ownership and Management Emaar is currently run by Mohamed Ali Alabbar who is the Direct or General of Dubai Department of Economics Development and also the Chairman of Emaar Properties. Emaar was privately held when it was established in 2007. After expanding into 60 different areas of development by its companies, it was listed in the Dubai Financial Markets. By 2007, the government of Dubai bought a 32% stake by giving the private investors AED28 billion worth of stock. The company also owns the Gold and Diamond Park in

Compare & Contrast Hinduism and Buddhism in Ancient India Essay

Compare & Contrast Hinduism and Buddhism in Ancient India - Essay Example This paper will look at the similarities and differences between these two religions in ancient India. Both of these religions which flourished in India recognize the need of man to "escape from the wheel of life." Buddhism and Hinduism teach that man is in a quest to achieve a state where he is freed from all the sufferings of this life. In Hinduism, this is through a transcendental union while the goal of Buddhism is to reach nirvana or become enlightened (Buddha). Both of the religions believe in karma or reaping the fruits of one's actions through reincarnation. These religions teach that a man's life now is the result of what his actions in his past life. Man is not released from the cycle of life unless he attains enlightenment. The basic foundation of a religion is often built on its doctrine of who god is. This is because a religion's god becomes the center of worship. The teachings of Buddhism traces back to the life of Gautama who sought to determine the cause and the cure of human suffering. After enjoying happiness from being the prince in his kingdom, he also exposed himself to sufferings. His prescription is to that a man should live the a life in the middle of these extremes-the middle path. Buddhism therefore doesn't teach salvation through a powerful being becoming a religion which doesn't worship any god. On the other hand, Hinduism is a polytheistic religion worshipping the trinity of god comprised of Brahman, Vishnu, and Shiva and other 33,000 dieties. Another difference between Buddhism and Hinduism is their beliefs on the placement of man in the society. It should be noted that as Buddhism teaches the middle path as the perfect way a man can live his life, it strongly pushes for equality among the members of the society. Buddhism teaches that no man should be deprived of the pleasures and life at the same time that no one should be given to sufferings. This ideology pushes for the eradication of the caste society where man is classified according to his social status. In direct contrast, Hinduism adheres to a hierarchical society where some should lead others in order for the society to function efficiently. Thus, the caste system is only just and should be practiced in the whole India. The ends of the two religions are marked by the emergence of a more popular religious belief. In the case of Buddhism, the wide acceptance of Hinduism marks its downfall. The teachings of this religion become confusing to the people with its division into two factions namely, Theravada and Mahayana. With the rise of a hierarchical society which is lead by the wealthy families during the time, its hold in the Indian society is therefore weakened. On the same way, the end of Hinduism is commenced by the arrival of Islam which also introduced new ideas in the society. Instead of ascribing to the polytheistic nature of Hinduism, Islam introduced the worship of only one god as well as the revives the belief on egalitarianism.

Greek Philosophical Thought Research Paper Example | Topics and Well Written Essays - 7500 words

Greek Philosophical Thought - Research Paper Example During the time of the Babylonian exile, when they defeated the Jews in Jerusalem in 587 B.C., the Jews did not lose faith in their God and strongly believed they would be delivered by God’s emissary on earth, an Anointed Messiah who would restore the Jews to their rightful home in Israel. Not all Jews chose to return to Israel after the Babylonians were conquered by Cyrus the Persian and Babylonia continued to have a vibrant Jewish culture for several centuries. The Persian Empire was overthrown by Alexander the Great in 332 B.C. and gave the Jews greater freedom of movement and they settled in Palestine, Syria, Egypt and Asia Minor. This gave rise to a diluted form of Judaism, especially among the Maccabees in Greek society. However, even the Hellenized Maccabees had their limits on departure from God’s Law and they revolted against the Syrian rulers in 166 B.C.. For the Jews, the ruler Antiochus pushed too hard to change Jewish culture. The revolt continued until 142 B.C. with the Jews ultimately prevailing. The revolt was a ferocious display of Jewish commitment to worship according to their laws and forever colored affairs between Jews and Greeks. During the last century B.C. the Maccabees amassed a far-reaching kingdom of oppressed Gentiles. (Frend 18, 19). The Gentiles were as uncomfortable with Jewish rule as the Jews had been under Antiochus and were easily befriended by the Romans during their expansion into Galilee (Frend 19). During the Maccabean Wars, Rome and Jews had a combined enemy in the Selucides and even treated with the Romans in 161 B.C., thus were early allies (Frend 19, 20). Though t he Jewish state continued to exist after the Roman general Pompey progressed against Jerusalem, their territory was much reduced. With the coming of the Romans, actual authority over the Jewish state was in fact Roman and a collateral of politics in the East (Frend 20). Herod, not much loved by the Jews, was appointed by the Roman Senate to be governor of Galilee and faced fierce opposition by the Jews. He was eventually appointed king of Jewish Judea and Samaria and operated as a client ruler under Roman authority (Frend 21). 3. The Herodian Jews were largely present in Jerusalem and other major centers. They tended to be wealthier and more Hellenized than their neighbors and had been described as â€Å"godless jews† in earlier times (Frend 22). Though they had only vague influence on Christian development, the Greek element was quite pronounced during Jesus’ time. The Sadducees were also wealthier Jews but embodied a strong patriotism of the Jewish state. The priestl y class was drawn from the Sadducees and they were strict observers of the Law of the Torah (Frend 23). So strict was their belief that they resented Herod’s rule and believed themselves to be accountable for maintaining Jewish law, even at the expense of other Jews. According to Frend at 23, â€Å"Rebellion could not be tolerated and messianic enthusiasm was dangerous aberration.† The scribes and Pharisees were viewed as the keepers and interpreters of Jewish Law, embodied in the Torah (Frend 13). They represented the populous in leadership of the Palestinian Jews. It

Bias, Rhetorical Devices and Argumentation Essay Example for Free

Bias, Rhetorical Devices and Argumentation Essay The speech it obviously catering towards females, the speech was presented at a U.N. Women’s Conference, this speech is about the rights women should expect to receive under human rights. While using the politics to reinforce the rights of women she is using political bias and she is using a gender bias. Rhetorical Devices This speech has a couple rhetorical devices, the first one I found was a Rhetorical question when she said, â€Å"Wasn’t it after all after the women’s conference in Nairobi ten years ago that the world focused for the first time on the crisis of domestic violence?† Secondly there was a few sections were Parallelism was used when she said; â€Å"If women have a chance to work and earn as full and equal partners in society, their families will flourish. And when families flourish, communities and nations do as well†. Then again when she stated; â€Å"It is a violation of human rights when babies are denied food, or drowned, or suffocated, or their spines broken, simply because they are born girls. It is a violation of human rights when women and girls are sold into the slavery of prostitution for human greed and the kinds of reasons that are used to justify this practice should no longer be tolerated†. Fallacies Towards the end of the speech a Slippery slope fallacies was used when she stated â€Å"As long as discrimination and inequities remain so commonplace everywhere in the world, as long as girls and women are valued less, fed less, fed last, overworked, underpaid, not schooled, subjected to violence in and outside their homes the potential of the human family to create a peaceful, prosperous world will not be realized†. Argumentation This speech met the standard for stating an argument and protecting against counter arguments by stating facts that the opposition cannot challenge. There was use of statistics to support Mrs. Clinton’s argument that women and girls have the same rights as everyone else. She presented her argument in a persuasive way, using her gender to persuade other people of the same gender to understand the issue and presented what needed to be changed. I would say that the argument she presented was very effective. The crowd was applauding the speech instead of using silence to show their disapproval of the words that were said.

The Negative Effect Of Clubbing On The Body

The Negative Effect Of Clubbing On The Body The levels of clubbing and video gaming have increased in the twenty first century; however the people that go out dont know realise that they are falling victim to the unhidden dangers of clubbing. Epilepsy and heart attacks are conditions that have been associated with stress, bad nutrition and other major triggers of the conditions without realising that even the so-called fun places and gadgets we spend time on can be a danger to our lives, or the lives of an epileptic. Commonly used strobe lights in the clubs can lead to photo sensitive epilepsy which isnt just there to enhance the hype of the clubbing, but are a serious danger. The rhyme of the music in the night clubs can also lead to severe consequences such as cardiac arrest. Therefore in this assignment we will be trying to make aware to all people the dangers of the fun side of our lives, mostly to the young people who have adapted to the twenty first century style of living. Negative effects of music on the heart: Some types of music can cause the brain to lose its symmetry between its right and left halves, or hemispheres. It can likewise generate diminished work capabilities in adults. The specific type of beat may be at fault. The types of music that cause these effects on the brain are mostly aggressive forms of music such as heavy rock or rap. The anapestic beat causes the switching of the brain, that is, the symmetry that exists between the two hemispheres of the brain is destroyed. This strains the heart and causes a stress to the body, weakening the muscles. (Heather, S, 2006, pg1) The anapaestic beat, which is the type of rhythm found in hard rock music, is known to be the exact opposite rhythm to that of our heart. Naturally this interrupts the natural rhythm of the heart, and disturbs normal heart rate and results in a strain or stress to the body. (Heather, S, 2006, pg1) Loud, fast paced music significantly increases the heart rate and when heart rate increases, cardiac output and resultantly blood pressure also go up. Blood pressure is raised by crisp, repeated chords. Both consonant and dissonant chords exert a profound effect on a persons pulse and respiration. (Frederick, W, 2007, pg32) Intense or loud music e.g. rock, electro result in the bodys release of the fight or flight hormones, i.e. epinephrine, norepinephrine, cortisol by the adrenal glands. This is followed by the constriction of the tiny blood vessels and consequently the increase in the blood pressure and heart rate. (Navaro, R, 2009, pg73) the way the body reacts can be likened to the same way it reacts when under stress or strain. Heart rate acceleration is associated with loudness , the tempo and the musical complexity of the music that is, as the tempo increases and the music becomes louder and with the inclusion of several instruments comes the marked and rapid increase in circulatory and cardiac activity. (Kahn A,P, 2009, pg220) The increase in blood pressure due to the strain brought on the body is counteracted by blocking/inhibition of the central sympathetic outflow of the heart and peripheral circulation. Baroreceptors are able to detect the changes in the vessel walls, which occurs due to the changes in the arterial pressure. The regulation occurs sequentially, from the intermediolateral cell column, to the preganglionic neurons, sympathetic ganglia, and to the post ganglionic sympathetic nerves directed to the heart, arterioles, veins and kidneys. This homeostatic process is referred to as the Baroreflex negative feedback loop which is the bodys way to react to increased blood pressure. The final result is a decrease in blood pressure and heart rate. (Fink, 2000, pg241) http://s1.favim.com/orig/26/adidas-party-rave-strobe-lights-Favim.com-227934.jpg http://a0.twimg.com/profile_images/768839063/SoundSystemSpkrWall.jpg (DJ in night club, n.d.) (Picture of a sound system, n.d.) Positive Effect of Music on the Heart: Music can have a positive effect on the body. This however does not include house, club, rave or any music with a fast beat. Classical music can cause the heart rate (pulse) to relax to the beat of the music as the rhythm is slow and calming. Such classical music includes that of the baroque period. As the heart rate becomes more relaxed so does the body, this allows for increased concentration. By having a decreased heart rate a persons blood pressure will decrease too, allowing for enhanced learning abilities. (Anon, 2012) Music doesnt just affect the heart rate, but also the frequency and amplitude of the brain waves. This is measured with an electroencephalogram. As well as effecting the breathing rate and the skins electrical resistance. So depending on the pace of the music depends on how the breathing rate, brain waves and the skins electrical resistance will be affected. Calming music will decrease the breathing rate although the breaths that will be taken will be deep allowing for increased oxygen to be supplied throughout the body. (Anon, 2012) How a heart attack happens/ What is a heart attack: For our hearts to function we need oxygen and nutrients, this ensures that the heart carries on beating. The rhymatic beating of the heart allows nutrients and oxygen to be pumped in and around the body which ensures our survival. When there is a shortage or no oxygen, the heart will not be able to function normally. This is known as a heart attack or a coronary attack. (Anon, 2012) This happens when the coronary arteries which carry the oxygen to the heart become blocked. This blockage can be due to cholesterol, fat and other substances which are known collectively as plaque. Causing the arteries to become thick and hard. This is known as atherosclerosis. (Anon, 2012) This plaque is dangerous in many ways one of them being that the plaque can break in the coronary artery causing a blood clot in this area. This blood clot blocks the coronary artery, cutting off the blood supply to the heart. This is known as an ischemia. During this blockage if any damage or death of any part of the heart muscle has occurred during an ischemia this is known as myocardial infarction (MI). (Anon, 2012) There can also be an obstruction in the artery other than a blockage leading to a heart attack. (Anon, 2012) (With some of the above mentioned heart attacks such as atherosclerosis, there are no symptoms as the body has compensated for the narrowing of the coronary arteries by widening other arteries.) (Anon, 2012) An angina attack can often be confused for a heart attack. An angina pectoris is when the patient feels a sharp pain in his/her chest. This does not cause any damage to the heart muscle whereas a heart attack does. An angina pectoris occurs normally during exercise or emotional pain causing the patients blood pressure to increase beyond normal. (Anon, 2012) Other causes of a heart attack can be a spasm in the coronary artery blocking the blood supply flow towards the heart muscle hindering the oxygen and vital supply of nutrients to the heart. The cause of the spasm is unknown and can occur in an ordinary artery or in one that has a blockage. If the spasm is severe this can lead to a heart attack. (Anon, 2012) Cardiac arrest is when there is an abnormal heart beat. This is slightly different to a heart attack because it is due to the hearts electrical system. This is when the electrical system malfunctions. Cardiac arrest sometimes known as sudden cardiac death SCD is when there is an irregular heartbeat, Arrhymias. Most common is ventricular fibrillation; this is when the lower chambers of the heart stop pumping blood. Death will occur in a few minutes if CPR (cardiopulmonary resuscitation) or using a defibrillator to restore the normal heart beat. (Anon, 2012) Warning signs of a heart attack: Chest pain/discomfort Discomfort in the upper body regions Dyspnoea shortness of breath Cold sweats Nausea Fatigue light headed Palpitations heart heating fast (Anon, 2012) Risk factors which promote heart disease: Smoking Diet high in saturated fats Elevated cholesterol levels Obesity (Anon, 2012) How is a heart attack treated? Treatment of a heart attack may be both surgical and non-surgical. The type of treatment administered to a heart attack patient depends on the type of heart attack they are suffering from and treatment window (time span) in which treatment may be offered. Because only a few hospitals offer 24 hour percutaneous coronary intervention (PCI) procedures, clot-dissolving medication is used to reopen arteries that may be clogged. Such medication may not be used on patients with neurological disorders, pregnant patients, patients who have had major surgery or trauma in the past 6 weeks and patients who had been vomiting blood. (Amy and Elliot, 2006) Angioplasty Should a doctor decide that a patient needs an angioplasty, artery blockages will be observed on an angiogram (an x-ray of the hearts arteries) in a catheterization laboratory. A PCI is then performed by a cardiologist, in which the patient will remain awake throughout the whole procedure. During this procedure the skin is numbed, and a needle is inserted through the skin and a catheter and a soft-tipped guide wire are threaded into the aorta, and then into the heart using the needle. The catheter tip is passed through the arteries that transport the blood to the heart. Once the catheter is in place, a dye is injected into the heart vessels to make any blockages visible on x-ray. A tiny balloon on the tip of the catheter is inflated to unblock the artery. After the procedure, a stent is inserted where the blockage was. The stent is will remain permanently in the heart and may in some cases slowly release medication over time which prevents the growth of scar tissue and also prevents the formation of clots on that site. The recovery process may then take place in the coronary care unit which is an intensive care unit, where the patient will be monitored with ECGs, blood tests and routine checkups 24 hours a day. (Anon., 2012) Antiplatelet medication is prescribed to patients with newly inserted stents. This medication is important to prevent clotting in the stents. This medication must be taken by the patient for at least 12 months. If a patient stops taking the medication too soon it may result in a clot that may block the flow of blood through the stent resulting in another heart attack. Medication such as beta-blockers, aspirin and statin may also be prescribed by the cardiologist to prevent future heart attacks. In the event that non-surgical treatment is preferred by the doctor, medication can be administered to the patient. The medication is used to prevent future blood clots, break up existing clots, prevent platelets from gathering and sticking to the plaque, stabilize the plaque, and prevent any blood supply restrictions to tissues in the body. In order to decrease the damage that the heart muscle can undergo it is vital that the medication is administered within 30 minutes from when the heart attack symptoms occurred. (Anon., 2012) Medication used in heart attack treatment includes: aspirin thrombolytic therapy (clot busters) heparin other antiplatelet drugs Should a patient have more than 3 blocked arteries, coronary artery bypass surgery is usually recommended. Coronary artery bypass surgery This type of surgery is used to improve the flow of blood to the heart in people with severe coronary artery disease that puts them in the risk of having a heart attack. During this surgery a blocked coronary artery and a healthy vein or artery are joined together in order to improve the flow of blood and oxygen to the heart. 85% of individuals who undergo this surgery are at a less risk of having future heart attacks, they experience fewer symptoms, and they have a lower chance of dying within 10 years after the surgery. There are different types of coronary artery bypass surgery. (Anon., 2012). These include:- Traditional coronary artery bypass surgery This is the most common type of bypass surgery and is performed when a bypass is needed on at least one major artery. During this procedure, the chest is opened; exposing the heart and medication is used to stop the heart until the end of the procedure. The heart is operated on whilst a heart-lung machine is used to pump blood around the body, not depleting the oxygen supply throughout the whole body. Electric shocks are used to start the heart again after the surgery. (Anon., 2012) Off-pump coronary artery bypass surgery This type of surgery is also open heart surgery and is similar to the traditional coronary artery bypass surgery. The difference is that the heart is not stopped which reduces the recovery time and also reduces the number of complications that may occur during and after surgery.(Anon., 2012) Minimally invasive direct coronary artery bypass surgery This type of surgery is similar to the off-pump bypass surgery, except it is not open heart surgery. It is used to bypass the vessels in anterior of the heart.it isnt commonly used as it is a new procedure and it is used in cases where more than two arteries are going to be bypassed. The procedure itself is one in which small incision are made in-between the ribs on the left hand side of the body to access the vessels. (Anon., 2012) Description: http://topnews.in/usa/files/heart_attack.jpg (Rose, 2008) What is epilepsy? This is a term used to define condition in which an individual has recurring seizures of also known as fits. These occur when there is a disruption in the messages being relayed across the brain between brain cells resulting in a mix up or a complete halt of messages in the brain. These seizures occur when there is too much sudden brain activity. Each individual who has epileptic fits experiences then in a way that is unique to them, this is because there are different types of seizures and the type of seizure experienced depends the positioning of the epileptic activity, how wide and how fast in the brain the epileptic activity spreads. (Anon, 2012) The cause of some of the epileptic syndromes is unknown while for others it may be hereditary. The type of epilepsy syndrome is usually described according to its symptoms or where in the brain it occurs. There are many different types of epilepsy syndromes some of which begin in infancy, while others begin in adulthood. Some stop during adolescence or early adulthood whilst others are chronic. (Anon, 2012) Different types of epilepsy Photosensitive epilepsy In the event that epileptic seizures are caused by flickering lights or flashing lights, it is referred to as photosensitive epilepsy. In this type of epilepsy, natural or artificial lights and checked or striped patterns may also result in the seizures occurring. The seizure occurs during or shortly after the individual has been exposed to the cause. This type of epilepsy usually occurs to individuals between the ages of 7 and 19 and it affects more boys than girls. (Anon,2012) Absence epilepsy This type of epilepsy is usually hereditary and begins from infancy to adolescence. Individuals with this type of epilepsy experience absence seizures that happen repeatedly. During the seizures individuals have reported symptoms such as a jerking arm or rapidly blinking eyes, whilst others have reported no symptoms at all except for feeling out of it. These symptoms have no effect on an individuals intelligence; however, they could affect learning a school or daily activities if they occur. (Anon 2012) Psychomotor epilepsy With this type of epilepsy, during seizures individuals experience strange emotions, sensations and behaviour. Its name is used to describe partial seizures that keep occurring in the temporal lobe of the brain. Occipital lobe epilepsy This type of epilepsy is similar to temporal and frontal lobe epilepsy, however it usually begins with rapid eye blinking, individuals visualizing hallucinations and/other symptoms which have to do with the eyes. (Anon, 2012) Frontal lobe epilepsy This type of epilepsy has many different types of its kind which are described according to where in the frontal lobe they may occur. It describes a reoccurrence of short seizures which may suddenly stop or begin at any moment in time. (Anon, 2012) Temporal lobe epilepsy (TLE) This type of epilepsy is the most common with partial sezuires.it may cause memory loss and make learning difficult as it causes a structure in the brain called the hippocampus to shrink. This structure is vital for learning and memory. Although the damage which may be caused by temporal lobe seizures may take years to occur, it is advised that it is treated early and as effectively as possible to prevent and further damage that may occur. (Anon, 2012) Juvenile Myoclonic Epilepsy This type of epilepsy is chronic and doesnt always begin in childhood, however once a person has it they have to live with it for the rest of their lives. An example of this type of epilepsy is Ramsay Hunt Syndrome type II which begins in the early adulthood and causes muscle coordination to be reduced, seizures and reduces the abilities to learn, remember, pay attention and solve problems. (Anon, 2012) Lennox-Gastaut Syndrome This type of epilepsy begins in childhood. It has many symptoms which include sudden falls or drop attacks during seizures called atonic seizures. It is very difficult to treat and is also very severe. (Anon, 2012) Strobe lights causing epilepsy. Individual strobes or small groups of strobes have been used in entertainment venues for years. They even became a symbol or sign of night fun, because most of the night clubs use strobe lights and loud music to heat up the fun, without noticing or being aware that this triggered epileptic seizures known as photosensitive epilepsy. Photosensitive epilepsy has been known and studied for many years. Many people are unaware that they are sensitive to flickering lights or to certain kinds of patterns until they have a seizure. They may never go on to develop epilepsy, which is characterized by recurrent spontaneous seizures, though a seizure may be triggered by certain photic conditions. Many individuals who are disturbed by light exposure do not develop seizures but experience other symptoms such as headache, nausea, dizziness and more. Photosensitive epilepsy is more common in children and adolescents, especially those with generalized epilepsy, in particular juvenile myoclonic epileps y. It becomes less frequent with age, with relatively few cases in the mid-twenties. Apparently, there is considerable body of knowledge relative to strobes and photosensitive epilepsy. Standards exist regarding the use of strobes in signalling applications such as for fire alarms. (Anon, 2012) It should be noted that it is not the strobe that is the problem; any light flashing at the noted frequencies may be a problem to photosensitive people. Seizures may be triggered by exposure to television screens (flickering and rolling of pictures), to computer monitors, to certain video games or TV broadcasts containing rapid flashes or alternating patterns of different colours, and to intense strobe lights like visual fire alarms. (Harding, 2008) In the U.S. population stats show that less than 5% of those who suffer from epilepsy are photosensitive. This means that approximately one in 4,000 individuals suffer from this less than 100,000 in the U.S. population. There is high possibility that even in other countries the same stats still stands, but the characteristics of each individuals susceptibility are unique this means there could a great variety on severity of the condition. It is well addressed in articles that the range of 15 to 20 Hz is of greatest concern; however some individuals are susceptible to flashing lights as slow as 5 Hz and some as high as 84 Hz as individuals are susceptible to in different ways. (Anon, 2012) People should check with their doctors if they are concerned about flashing lights triggering seizures. Chances are that the medical records will indicate how you responded to flashing lights during the electroencephalogram (EEG), a test done routinely in most people with epilepsy. During this test, sensors are attached to the patients scalp to monitor the electrical activity of the brain in various conditions, including light stimulation generated by a strobe positioned in front of the eyes. An abnormal response when the patient is exposed to various frequencies of flashing lights indicates the presence of photosensitivity. (Anon, 2012) Ways that would help prevent the triggering of these conditions. Avoid exposure to certain kinds of flashing lights; and Cover one eye and turn away from the direct light source when in the presence of flashing lights. General tips offered by the Epilepsy Foundation Organisation in America to reduce the chances of causing epileptic seizures. (Anon, 2012) Visual Fire Alarm Strobe Lights: In most workplaces and places serving the public, including theatres, restaurants, and recreation areas, are required to have fire alarms, which flash as well as ring so that people who cannot hear or cannot hear well will know that there is an emergency. To reduce the likelihood of the strobe light triggering a seizure, the Epilepsy Foundations professional advisory board recommends that the flash rate be kept to under 2 Hertz with breaks every so often between flashes; and flashing lights should be placed at a distance from each other and set to flash together at the same time to avoid an increase in the number of individual flashes. (Anon, 2012) Television Screens: Watch television in a well-lit room to reduce the contrast between light from the set and light in the room. Reduce the brightness of the screen. Keep as far back from the screen as possible. Use the remote control to change channels on the TV so you wont have to get too close to the set. Avoid watching for long periods of time. Wear polarized sunglasses while viewing television to reduce glare. (Anon, 2012) Videogames: Sit at least 2 feet from the screen in a well-lit room. Reduce the brightness of the screen. Do not let children play videogames if they are tired. Take frequent breaks from the games and look away from the screen every once in a while. Do not close and open eyes while looking at the screen blinking may facilitate seizures in sensitive individuals. Cover one eye while playing; alternating which eye is covered at regular intervals. Turn the game off if strange or unusual feelings or body jerks develop. (Anon, 2012) Computer Monitors: Use a flicker-free monitor (LCD display or flat screen). Use a monitor glare guard. Wear non-glare glasses to reduce glare from the screen. Take frequent breaks from tasks involving the computer. (Anon, 2012) http://blog.eastside.org/wordpress/jamiea/files/2012/02/Lights.jpg (Strobe lights, 2012) What happens during a seizure (Epilepsy) Normally the brain controls the functions of the body, either by interpreting electrical messages from sensory nerves or by generating electrical impulses for transmission down the motor nerves to the muscles. This normal electrical activity can be measured by taking an Electroencephalogram (EEG), using an instrument called an Electroencephalograph. The EEG does not provide a sure diagnose of Epilepsy. (Encyclopaedia of family health) http://www.drugs.com/health-guide/images/205052.jpg(Neurology, 2012) During an Epileptic attack, the electrical impulses recorded by the EEG increases in voltage and frequency, so that what appeared to be a reasonably ordered pattern of electrical activity becomes frenzied. The attack usually begins at one spot and then spreads as the fits develops to involve the whole brain.(Encyclopaedia of family Health) When there are disordered electrical activities over the whole brain, the attack which seldom lasts more than a minute or two may begin with a patient experiencing a strange sensation or an odd unreal smell and a phenomenon called the Dà ©jà   vu. This stage of the attack is known as Aura, followed immediately by the tonic seizure, during which the muscles contract and remain contracted, the patient loses control and falls rigid to the ground. Patient shouts and passes into the Clonic phase, when the arms and legs twitch and the breath is held. In the clonic and tonic phases the sufferer will feel confused and drowsy and may sleep. Paralysis may then develop in one or more limbs and last for an hour or more. (Encyclopaedia of family health) In Children Seizures are called petit mal. The child does not fall down but loses touch with the world for a few seconds, results in confusion and forgetful. If the Seizure attacks the child when they are speaking, he or she will suddenly stop for a couple of seconds then continue as if nothing happened. The child is unaware of the attacks. (Encyclopaedia of family health) What to do if someone has an Epileptic Seizure It is important to know that It is not possible to stop the attack, but helpful to protect the person having such an attack from injury. Here is what to do if someone has an Epileptic Seizure: Ensure that the patient cannot bang his or her limbs against any hard furniture, and keep him or her well away from any fireplace. A child should not be left alone until the attack is over. Do not attempt to push anything into the patients mouth or to force the jaws open. The jaws are powerfully clenched, and it is possible to cause an injury by trying to open them. When the fit is over, turn the patient gently onto one side and loosen his or her clothes on the neck so that there is no difficulty in breathing. If the fit has happened in an unsafe place, get the patient to safety quickly. If someone in the family has a fit for the first time, give the Doctor a careful, detailed account of what happened during the attack and just before it. This will help the Doctor make the correct diagnosis. A child who has a convulsion because of high fever should not be kept warm. Remove blankets and thick clothing, and if temperature rises above 39.40C, sponge the patient all over with tepid water until it comes down to 38.80C. (Encyclopaedia of family health) https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhCaHrvfipvG0l_BSmK7fjPfVPAURFfta1jimWAeJirSdTLpM4WCOWpr7rkxzcPgASKmRKd91lEAnorBfnlgf2OUn7wyDUWrsu2CInwtzQ7W4zAGCSeKTGjFEO1m6uZ8shfIE6G3SQr3Z0/s1600/epilepsy-recovery.jpg (Medical issues seizures, n.d.) The Treatment of Photosensitive Epilepsy As is the case with all seizures, photosensitive seizures are usually treated with drugs known as anticonvulsants. Anticonvulsants refer to a group of diverse pharmaceutical products which are used in both the prevention and the treatment of epilepsy. In photosensitive epilepsy, Sodium Valproate is the recommended treatment. Sodium Valproate works to prevent an excess of electrical activity in the brain, thus calming the brain and preventing the occurrence of fits. Chemicals referred to as neurotransmitters are stored in nerve cells. Their function is to transmit messages between the nerve cells. GABA, is a neurotransmitter that acts to calm the nerves, its function is to maintain a balance of the nerve activity in the brain. Sodium Valproate works to increase the production of the neurotransmitter GABA in the brain and prevent the breakdown of this neurotransmitter, ultimately this results in the stabilising of the electrical nerve activity and achieving the desired therapeutic outc ome, preventing seizures. These drugs cannot completely cure epilepsy but through their use, by strictly following the prescribed drug regimen, epilepsy may be controlled and prevented. (Anon,2008) Although antiepileptic drugs are the most common methods of treatment of epilepsy, but they may not always be effective. Other methods of treatment of epilepsy include: Vagus Nerve Stimulation: The treatment works by sending mild impulses of energy to the brain, via the Vagus nerve via an implanted device (Anon,2007) . This is a treatment used as an option for patients who have tried several anti-epileptic drugs and still have not managed to gain adequate control of their seizures. This treatment is used in conjunction with anti-epileptic drugs. The vagus nerve stimulation does not act as a replacement for the drugs the patient is being administered, it works to aid the drugs thus achieving a better therapeutic response from the patient. Vagus nerve stimulation may also take up to two years to have an effect on a patients seizures, but if the treatment is effective, the patient may be allowed to decrease their anti-epileptic doses over time. The aim of vagus nerve stimulation is to reduce the number of seizures, the length of the seizures and the severity of the seizures in a patient. It must be remembered though that the treatment has a wide range of side effects. Diet: The ketogenic diet. Ketogenic has the meaning, keto which means ketones and genic meaning producing, thus ketone producing. This diet is a high-fat, low-carbohydrate diet (Dr. Eric Kossoff, 2006). The formation of ketones is a result of the body using fat as its energy source. With the decrease in the intake of carbohydrates, the bodies usual energy source, the body uses a fat as an alternative energy source, thus giving rise to ketone formation in the body and ultimately leading to better seizure control. Surgery: this treatment is used when epilepsy cannot be controlled in the patient with medication use. There is no guarantee though that the surgery will have an effect on the patient. The aim of the surgery is to remove the damaged brain tissue in order to effectively stop the seizures (Anon, 2012). https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh5fyvMGJ7dTkFlufWxmLcy-Uq69soQHsW0pPPpE0LkE6Lb-KEankK0UXLHN-AvGTR06OAxUtKo2GFmSAZi5EoJNPPcgAjWTdyvvNt68tSeaH_N-Vtr8qF2LOuI7kts-3VCE-xLQcIX1OTN/s320/sodium-valproate-4.jpg (Sodium Valporate, n.d.) Conclusion: Due to the high increase of epilepsy and heart attacks it is vital that awareness about the causes of these conditions should be made available. Epileptic patients should wear medical ID bracelets, making it easier to identify what could be happening to them during seizures. Light regulation should be put in place in all night clubs, reducing the speed of the strobe lights, therefore lowering the risk of epileptic seizures. A range of treatment options exist for those who have photosensitive epilepsy, but there is no absolute cure for the condition, therefore awareness plays a vital role in precaution and thus prevention of these epileptic attacks. With regards to the effect of the upbeat music genres on the heart and other bodily functions, the best way to curb this is to minimise exposure. This can only be done through people taking initiative to avoid falling victim to a health hazard that could have otherwise been avoided. Regulation of the volumes of the music can be another way to lower the risks, as well as avoiding increasing the tempo of the music as is often the case. Places playing heavy metal music should be avoided at all costs. One can eve

Consumer impulsive buying behavior

Consumer impulsive buying behavior Abstract In this study, we investigate the relationship between sales promotion and consumer impulsive buying behavior in Retail Industry of Pakistan. More specifically, we investigate whether there is a positive relationship between sales promotion and consumer impulsive buying behavior or not? For this purpose we have conducted 80 Questionnaire from Metro, Macro and Hyper Star Located in Lahore, Pakistan for our research project. We have measured sales promotion by three dimensions that are (1) length of offer period, (2) incentives and (3) return policy while customer impulsive buying behavior by three dimensions that are (1) income level, (2) worth of product and (3) tendency to spend. We have used Questionnaire as a tool for the collection of data in order to prove our hypothesis. Afterwards we have applied the regression and correlation technique, which have given us the result that there is a positive relation between Sales Promotion and Impulsive Buying Behavior. In the end we discuss ed that our research goes in support of our literature review that we have conducted before starting our project. Keywords: Sales Promotion, Consumer Impulsive Buying Behavior INTRODUCTION AND OVERVIEW In this era of globalization, competition has become more intense than ever. Every marketing campaign tries to win the support of the consumers that the product of the organization is entailed to suffice them and is the best to meet their expectations. If the purpose is successfully attained the consumers acknowledge the product of the organization and colligates specific benefits to the product (Murphy Enis, 1985). Consumer routinely faces the decision problem of what product to purchase, from where to purchase and in what quantity to purchase. Moreover, the decision is complicated by consumer characteristics ( e.g., income, age, gender, purchase frequency etc) and by temporary price reductions for various products and by the fact that the size of the price reductions varies across deals. These price reduction (sales promotion) techniques can affect the decisions of different consumers differently. For example, price reduction might cause brands switching to one segment without any effect on purchase timing and quantity, while heartening another segment of brand-loyal consumers to buy quick and more of the product. Common sense and formal economic analysis suggests that a consumers decision on product and purchase quantity may depend on the size of the price reduction and the time until the next price reduction (Blatberget, 1978). Interest in the study of sales promotion is increasing due to the acceleration of promotional expenditures. Three-fourth of the marketing budget in most of the consumer product companies is for sales promotions. Sales promotions are a potential tool because it works on behavioral level and most of the sales promotion techniques directly impact the decision making process and thus purchase decision. Sales promotion is capable of shift in behavior because it transforms the price-value relationship that a product or service offers a buyer (Schultz, Petrison Robinson). pp 1- 6 Manufacturers are spending more money on sales promotion as compared to advertisement due to the quick and direct impact of sales promotions on sales volume (Blattberg, Briesch and Fox 1995). There are several reasons why advertising has become less effective. The growing diversity of the population of consumers makes it more difficult to reach a mass audience with a single message. Moreover, the cost of advertising media has grown faster than the rate of inflation, but its effectiveness has fallen as television channels, magazines, radio stations, and websites proliferate, and as consumers take control of their exposure to ads with remote control devices. It has become increasingly expensive and difficult to build brand awareness and brand loyalty. According to Kahn and McAllister (1997), it has almost become impossible to build brand awareness and brand loyalty by advertising. Furthermore, a result of the overwhelming product proliferation is that the distinctions between brands have become blurred. These (and other) developments have driven manufacturers and retailers marketing mix expenditures towards sales promotions. (e.g., Lal and Rao 1997, Bell and Lattin 1998) In vestigating the exact results from sales promotion expenditures on individual consumers buying behavior is the mainspring of our study. 1.2 Sales Promotions Sales promotions are action-focused marketing events whose purpose is to have a direct impact on the behavior of the firms customers. There are three major types of sales promotions: consumer promotions, retailer promotions, and trade promotions. Consumer promotions are promotions offered by manufacturers directly to consumers. Retailer promotions are promotions offered by retailers to consumers. Trade promotions are promotions offered by manufacturers to retailers or other trade entities (Blattberg and Neslin 1990). This thesis is focused on promotions offered to the consumer, therefore a combination of consumer and retailer promotions. Throughout the world, sales promotions offered to consumers are an integral part of the marketing mix for many consumer products. Marketing managers use price-oriented promotions, such as coupons, rebates, and price discounts to increase sales and market share, entice consumers to trial, and encourage them to switch brands or stores. Non-price promot ions such as sweepstakes, 7frequent user clubs, and premiums add excitement and value to brands and may increase. brand attractiveness. In addition, consumers like promotions. They provide utilitarian benefits such as monetary savings, increased quality (higher quality products become attainable), and convenience, as well as hedonistic benefits such as entertainment, exploration, and self-expression (Huff and Alden 1998, Chandon et al. 2000). Blattberg and Neslin (1990) stated that the influence of sales promotions could be exerted in many ways. The consumer can be influenced to change purchase timing or purchase quantity, switch brands, increase consumption of the product category, switch stores, or search for promotions. However, not all consumers are influenced in the same way. For example, some consumers might be influenced to switch brands but not change their purchase timing, while others might be influenced to change timing but not brands. Still others might be influenced in both ways. Blattberg and Neslin (1990) concluded that promotion response is therefore a multidimensional concept. Identification of the degree to which a certain consumer is influenced by a promotion? Figuring out, whether there are some consumers who respond to every sales promotion? Are there differences between households in the way they react to promotions, does one household show consistent brand switch behavior, whereas a second household shows consistent purchase acceleration behavior? These are questions we want to answer with this study. Retailers also want to know how planned decisions such as the product range is to be offered in their stores and how these planned decisions such as price promotions and special displays affect the likelihood of consumers adding impulse behavior to their sales. Research Questions With respect to the effects of sales promotions we have formulated one central research question. Under which conditions and in what way do sales promotions influence household purchase behavior? We have investigated the impact of sales promotions on purchase behavior at the individual household level. We agree with Blattberg and Neslin (1990) in the sense that promotion response can be exerted in many ways. There are so many factors that can influence a consumer promotion purchase behavior. 1.4 Scientific Contribution A considerable amount of research has been undertaken in an attempt to identify and understand consumer promotion response. Different operationalizations and measures of promotion response have been developed and applied. This abundance hampers comparison and makes the prospect of building a cumulative tradition for promotion response elusive. Furthermore, a large part of the empirical work is not grounded on consumer behavior theory. We provide an integrated framework that describes the effects of sales promotion on household purchase behavior applying insights from consumer behavior theories. Furthermore, measures are developed for household sales promotion response. We investigate whether the observed magnitudes of the promotion response variables can be explained by observable household characteristics (such as social class, available time, size and composition), product category characteristics (such as average price level, number of brands), and promotion environment variables (which promotion types were present). Furthermore, we will present an intertemporal decomposition of household promotion response to find out to what degree the different sales promotion reaction mechanisms are exhibited in household purchase behavior within and across categories. The intertemporal aspect means that besides effects during the promotion itself, also pre-and post-promotional effects are taken into account. The microscopic level of research offers the opportunity to study (in)consistencies in household purchase behavior within and across different product categories to make a statement about the concept of deal proneness. 1.5 Managerial Relevance The results and insights obtained concerning the promotion response will be used to infer conclusions about the effects of sales promotions. Do specific sales promotion types mainly lead to stockpiling behavior, therefore not really rewarding, or do some consumers really consume more (category expansion). What household characteristics and product category characteristics are important in explaining the effects of sales promotions? Are some categories more attractive to promote than others? The results on category expansion effects form an important indicator of retailer and manufacturer profitability. They could be used as a starting point for deriving estimates of these profitabilities, though that is outside the scope of this dissertation. Currently, everyday low pricing (EDLP) is appearing in managerial circles. The change from a promotion-intensive environment (the so-called high-low pricing) to an environment characterized by lower average prices and fewer promotions has interesting short- and long-run implications for brand choice, store choice, purchase acceleration, category expansion, and repeat purchasing. It is therefore interesting to know the percentage of households whose purchase behavior is influenced by promotions. Promotion shoppers could abandon EDLP stores and EDLP brands. Furthermore, incorporating demographic variables in household purchase behavior models is conceptually appealing and has numerous managerial benefits. Retailers and brand managers can assess demographic variations in demand and marketing mix response in order to implement micromarketing strategies (Neslin et al. 1994, Kalyanam and Putler 1997). For example, a retailer planning to locate a new outlet can get some sense of the differences in demand patters and price and promotion sensitivities in the new trading area in order to make initial stocking, inventory, pricing, and promotion decisions. SIGNIFICANCE RATIONALE Researches and techniques are continuously being added in the field of sales promotion (Lancaster Massingham). Many of the sales promotion researches described the impact of demographics on deal-prone consumers and explained the impact of their income, gender and ownership on their purchase patern (Bawa and Shoemaker 1987; Blattberg et al. 1978) and other researches explored personal traits such as coupon-proneness, value-consciousness or market mavenism (Feickand Price 1987; Inman, McAlister and Hoyer 1990; Lichtenstein, Netemeyer and Burton 1990, 1995; Mittal 1994). Influences of personal (self-image) and social characteristics on impulsive buying behavior has been explored (Dittmar, Beatie and Friese 1996) We acknowledge that consumer characteristics also influence impulse purchase decisions but our research is directed at factors over which retailers have control. Based on previous impulse research, we obtained measures of consumer characteristics that have been shown to influence impulsive buying behavior and included these variables in our research so potential space of relationship between the sales promotions and consumer impulse buying behavior exist. Keeping this gap in mind, our research contributes to defining the relationship between these two concepts. OBJECTIVES Our study has three general objectives. The first is to develop a conceptual model to describe the relationship between sales promotion and consumer impulse buying behavior. It also indicates how retailers can influence promotional activity and use information on consumer purchasing decision. The second objective is to conduct an empirical analysis of the model. These findings are expected to improve our understanding of how consumers react to price promotions. The third objective is to test hypothesis. These findings could be used to segment the market, for mailing coupons, for designing specific promotions. LITERATURE REVIEW A lot of research work have been done in the area of consumer behavior in which, its relationship is associated with the different aspects of marketing for example advertisement, quality of the product or services, pricing acceptability of the product, bundling and promotional frames were influencing the perceived value of the product, variety seeking and reinforcement behavior that resulted in purchase intention (Munger Dhruv, 2003; Joseph, 1999; Barbara Jagmohan, 1991; Joseph, Carl Terence, 1999; Aridhan, Imarn Robert, 1991; Donald, Nancy Richard, 1993; Charles Michael, 1982; Manohar Chi, 1992; Carl, kamel Douglas, 1998 ). Many a researches examining impulsive buying have used the terms Impulsive buying and Unplanned buying interchangeably (Kollat Wallet, 1969; Stern, 1962). Consumer statement that they had purchased those items, which they had, no intention of purchasing, prior to entering the store were generally conceptualized as impulsive buying. This definition of impulsive buying was one of the reasons for the researchers to investigate the issues related to shelving displays that facilitate purchasing. Impulsive buying behavior is a sudden compelling hedonically complex purchasing behavior in which the rapidity of the impulse purchase decision process predicts thoughtful deliberate consideration of information and choice alternative (Kacen Xu, 2001). Furthermore Charles and Michael (1982) examined marketing and financial implications of offering a discount to retail customers to encourage cash payment rather than credit card payment to increase buying behavior. Also in research study published by American Marketing Association of Aradhna, Imran and Robert (1991) explained the relationship of promotional activity with consumer perception comprehensively. The use of different sales promotion techniques varies substantially from one country to another. Promotions provoke two reactions in people .The first is an increase in consumption, i.e. more quantity of a product is acquired. The second is storage of the product for the future, i.e. the consumer acts anticipating his purchases. On the other hand, it is possible that consumers who do not buy the brand will want to acquire it because they are attracted by the sales promotion (Gupta, 1993). However, Brandweek (1994) found that some people who change brand due to a promotion change back to their favorite brand when buying that category of product later. It is necessary to highlight that the use of sales promotions to encourage brand and product purchase and consumption has to be sufficient. However it is necessary to stay alert, as the opposite effect could be provoked on certain occasions. This occurs when the consumer perceives that he is paying for unnecessary activities to enhance and position the product: this then provokes the opposite effect to the desired effect, i.e. the consumer will stop buying the promoted brand (Simonson, 1989). It is also possible that the consumer avoids buying the promoted brands so as not to have to justify his behavior to his peer group. There is also another reason why promotion may not obtain the expected results: the consumer may feel he is being manipulated and will punish the retailer by not purchasing the promoted brand or product (Simonson, 1989). Customer perceived value is thus the difference between the prospective customers evaluation of all benefits and all the costs of an offering and perceived alternatives. Total customers value is the perceived monetary value of the bundle of economic, functional and psychological benefits customers expect from a given market offering. (Marketing management 12 e, page no 141, Philip Kotler and Kelvine Lane Keller, 2005) Marketing analysts have shown that consumers can be characterized based on their brand purchasing patterns within a product class (Morrison, 1966). For example, some consumers purchase behavior can be characterized as reinforcing, i.e., a tendency to repurchase the last brand bought (Morrison, 1966; Jeuland, 1979), while other consumers purchase behavior can be characterized as variety-seeking, i.e., a tendency to shift away from the last brand purchased (Givon, 1984; Kalwani, 1992; Morrison, 1966). Several models of consumer response to promotions suggest that a current decision on brand and purchase quantity depends on the expected time until the next price reduction and the expected size of future reduction. Blattberg, Peacock, Robert and Sen (1978) define a purchase strategy as a general buying pattern which incorporates several dimensions of buying behavior such as brand loyalty, private brand proneness and deal proneness. Researchers studying the brand choice decision for example, Gupta (1988), Schneider and imran (1990) have found promotions to be associated with brand switching. It was found that all the individuals have built-in impulsive spending mechanisms: (1) Desire to buy, and (2) Ability to control urge of buying. When the former overtakes later then it results in impulsive spending (Hoch Lowenstein, 1991; Mischel Ayduk, 2004; Mischel Ebessen, 1970). Research findings suggest that emotions and feelings play a decisive role in purchasing, triggered by seeing the product or upon exposure to a well crafted promotional message. Such purchases ranges from small (chocolate, clothing, magazines) to substantially large (jewelry, vehicle, work of art) and usually (about 80 percent of the time) lead to problems such as financial difficulties, family disapproval, or feeling of guilt or disappointment. Moods also influence the impulsive buying behavior. Researchers found that that the respondents were of the opinion that the most frequently mentioned mood state for stimulating impulse purchase was pleasure followed by mood states care free and excited. Consumer believes that, impulsive buying helps in extending these feelings. Most of researchers findings are that positive moods facilitate impulsive buying, but a few researchers also found that negative moods also facilitate impulsive buying (Gardner Rook, 1987) Negative moods adversely aff ect self control, therefore, the individual fell prey to impulsive buying (Herman Polivy, 2004). Consumer in negative mood turns to purchasing with the hope that this would alleviate their unpleasant mood (Mick Demoss, 1990). Rook (1987) defined impulse buying as when a consumer experiences a sudden, often powerful and persistent urge to buy something immediately. We extend this definition slightly. Impulse buying is sudden and immediate purchase with no pre-shopping intentions either to buy the specific product category or to fulfill a specific buying task. The behavior occurs after experiencing an urge to buy and it tends to be spontaneous and without a lot of reflection (i.e., it is impulsive). It does not include the purchase of a simple reminder item, which is an item that is simply out-of-stock at home. Dramatic increases in personal disposable incomes and credit availability have made impulse buying in retail environments a prevalent consumer behavior (Dittmar, Beattie Friese 1996; Ferrell 1998). Impulse buying behavior is sudden and compelling (Bayley Nancarrow, 1998). Several researchers have reported that consumers do not view impulse purchasing as wrong; rather, consumers retrospectively convey a favorable evaluation of their behavior (Dittmar, Beattie Friese, 1996; Hausman, 2000; Rook, 1987). Other researchers have treated impulse buying as an individual difference variable with the expectation that it is likely to influence decision making across situations (Beatty Ferrell, 1998). Our research project is going to be investigating the impact of sales promotion on consumer impulse buying behavior because we have not found work done on this topic. Theoretical Frame work The two major concepts examined in this research are sales promotions and consumer impulsive buying behavior. The brief introduction to these concepts is as below: Consumer Buying Behavior. Buying behavior of people who purchase products for personal or household use and not for business purposes. Impulse buying An unplanned buying behavior resulting from a powerful urge to buy something immediately. 179 Routinized Response Behavior. A type of consumer problem solving process used when buying frequently purchased, low cost ietems that require very little search and decision effort. 178 Limited Problem Solving. A type of consumer problem solving process that buyers use when purchasing products occasionally or when they need information aboutan unfamiliar brand in a familiar product category.178 Extended Problem Solving. Type of consumer problem solving process employed when purchasing unfamiliar, expensive or infrequently bought products.178 Foundations of Marketing (2nd ed) 2007 Page 177 By William M. Pride, O. C. Ferrell Chapter 8: Consumer Buying Behavior, Publisher:Cengage Learning HYPOTHESIS H1: There is positive relationship between Sales promotions and consumer impulse buying behavior. H2: Female consumers are attracted more by sales promotions as compared to male consumers H3: Responsiveness to sales promotions is more in young consumers as compared to old consumers H4: Low income consumers are attracted more by sales promotions as compared to high income consumers Dependent Variable In our analysis, consumer impulse buying behavior is our dependent variable. Independent Variable Independent variable is Sales promotion. Relationship between Dependent and Independent Variable Consumer Impulse Buying Behavior Sales Promotion Independent Variable Dependent Variable Operational Definitions Sales Promotion- Short term incentives to encourage purchase or sales of a product or service (Kotler, Armstrong 1999). Dimensions of Sales Promotions Incentives- These are benefits given by retailer such as coupons, cash rebates, advertisement specialty; price packs (e.g. 50% off) to consumers. Offer Period- It is the lengths of time for which the consumer can avail the incentives given by retailers e.g. 3 month spring season offer, Eid offer, Ramzan offer etc. Return Policies- It is the money back guarantee or replacement of the products given by the retailer to increase the confidence of the consumer. Consumer Impulse Buying Behavior Impulse buying as when a consumer experiences a sudden, often powerful and persistent urge to buy something immediately. (Rook, Dennis and Stephen, 1985) Dimensions of Consumer Impulse Buying Behavior Income Level It plays an important role while determining the consumer impulse buying behavior as it helps the consumer to decide about the purchase of the product. Worth of the Product- It is the value of the product for consumer e.g. consumer impulse buying behavior is affected by the price packs given of those products which have worth for consumers. Tendency to Spend- It is the potency and likelihood in one self that he or she spends money irrationally. Research Design A research design according to Zikmund (1997), a master plan by which we specify the techniques and operations for collection and examination of the required information (p. 199). Choice of research The choice of research will be Causal Research which describes data and characteristics about the population or event being studied. It allows us to have greater understanding (Zikmund, 1997). Descriptive research tends to be very structured and strict for the collection of data (Stevens, Wrenn, Ruddick, Sherwood, 2000). The purpose of using this research is that it will help understanding the attitudes and behavior of customers, who are likely to respond towards the organizations undertaking a societal marketing campaign and hence, the degree to which societal marketing and corporate image are connected will be determined (Kinnear Taylor, 1996). Hence, this design is most suitable to examine the impact of societal marketing on customer behavior towards corporate image. Sampling Sampling is the process of selecting a sufficient number of elements from the population, so that a study of the sample and understanding of its properties would make it possible for us to generalize such properties to the population element. Population. The population relevant to a study is described as a complete group of entities that share some common set of characteristics (Zikmund, 1997, p. 414). Target population is considered for this study was adult consumers with age 20-45+ years whose income range Rs.15000-55000+ available in the retail markets of Pakistan. The departmental stores and superstores offers a good place to find this kind of population. Sampling frame. The sampling frame in this study will be the customers visiting Makro, Metro and Hyperstar located in Lahore. Each customer in the store is a single member of the population and is defined as a sample unit (Zikmund, 1997). Sampling method. To understand how sales promotion affects the consumer impulse buying behavior a self administered survey was conducted at major super stores METRO, Makro and Hyperstar at Lahore. A probability sampling method has been used for analysis as all the customers Sample size. Data from 80 respondents was collected due to budget and times constraints. Instruments Sales promotion- A five-point Likert scale (Strongly Agree/Strongly Disagree) was adopted in the questionnaire. It contained 12 statements. Consumer impulse buying behavior- A five-point Likert scale (Strongly Agree/Strongly Disagree) was adopted in the questionnaire. It contained 13 statements. Statement 9 is more psychological in nature and statement i4 is a repeated statement, so it was dropped while analyzing data. REsults and Analysis 5.1 Reliability Analysis All questionnaires were valid for analysis as missing values were converted 3 (neither agree nor disagree). For a reliability check, the Cronbachs Alpha of each scale above 0.60 found, as shown in the following table. 6 Discussion From table 1 it can be interpret that measurement scale of sales promotion is 66.5% reliable and consumer impulse buying behavior is 69.5% reliable. Form table 2 it can be interpreted that the hypothesis is true and the two variables are positively correlated and level of significance is .005 for to tailed and confidence interval is 99%. Table 4 represents that while calculating regression Enter Method is used . From table 5 it is interpreted that Value of adjusted R2 (.099) shows the effect independent variable on dependent variable, remaining effect will be caused by other variables which are not the part of this study. Table 5 represents ANOVA summary also from this analysis significance is found .005.from table 6 the coefficient of independent variable sales promotion ÃŽÂ ²=0.334 have appositive effect on dependent variable consumer impulse buying behavior. Fig1 shows the regression line and variation can be seen through scattered points which are almost near the line.Fig2 show the pattern of data represented by histogram and the curve shows normal distribution pattern. 7 Conclusions Our study focused on understanding the relationship sales promotion to consumer impulse buying behavior. Charles and Michael (1982) proved in their research that cash discount can increase the customer buying behavior. Similarly Givon(1984) and kalwani (1992) proved their research of increasing sales through variety seeking behaviors , Morrison (1966) developed the relationship of buying behavior with consumer status ,and Blattberg (1978) same devlope relationship with buying behavior but with brand loyality ,Schneider and imran (1990) have found promotions to be associated with brand switching. So we got area to find significance relationship between sales promotion and consumer impulse bung behavior The answer to our research study concerning the relative strength of the retail environment in impulse purchases is deep this is not to say that if a retailer puts items on special display they will not generate impulsive purchases, they will. Our study makes a useful contribution to retailers understanding of impulsive buying behavior among consumers. 8 Limitations First, the data comes from a small panel and from a very small area whereas researchers gather data in forms of thousands. Second, while we have included the major gap that exists between variables to influence impulse buying behavior, there is the possibility that other unmeasured factors (e.g. time of day) also influence purchase decisions. Third Shortage of time was another limitation in this study. Due to which data collected was limited to very small area. Last but not least the respondents were very non-serious many questioners were found on which pattern of filling questionnaires found. 9 Future Implication The results of this study can be helpful for retailers. One of the major implications of this research is that retailers can increase sales by offering the right promotional tools to encourage product sale. So decision should carefully be planned. Promotions that emphasize in-store display, cash rebates, and price packs are likely to be more effective than coupons. Another fruitful area that a retailer must keep in mind that the promotion pattern should be regular or long lasting so that consumer perception can be improved .Giving short term incentives for temporary periods can cause low quality perception in consumer s which can effect impulse purchase To increase impulse purchase at store a wide range of competitors products can be helpful to encourage impulse purchase since consumer compare price level and a deep discount is attractive to them. Our research project is comprised to pilot study there is a great potential

ee cummings :: Essays Papers

â€Å"To be nobody but yourself in a world which is doing its best, night and day, to make you everybody else means to fight the hardest battle which any human being can fight; and never stop fighting,†-E.E. Cummings. E.E. Cummings was considered one of the most innovative poets of the twentieth century. Now I will tell you a little bit about him. Edward Estlin Cummings was born on October 14, 1884 in Cambridge Massachusetts. He spent his early years in Cambridge until he began to attend Harvard University in 1912. E.E. Cummings graduated in 1916 with an M.A. and a B.A. in English and classic literature. After graduating from Harvard, Cummings joined the Norton-Harjes Ambulance Corps, in France. He was an ambulance driver during World War I until he wrote letters back home criticizing the conduct of the war, and the nervous French censors had him arrested and sent him to a detention center, where he remained for three months before being released. While in the French prison Cummings wrote the basis of his first published book The Enormous Room. This book was considered one of the greatest literary works to come out of World War I. This book was written as a journal of Cummings prison stay. It is said to be heightened by an experimental prose style and a hatred of a bureaucracy that could treat helpless and innocent civilians so cruelly. Cummings was drafted into the U.S. Army in shortly after the 1918 Armistice. He depicts military life satirically in such poems as, â€Å"i sing of Olaf glad and big.† After the war, Cummings devoted himself entirely to his writing and painting, publishing 11 books of poems. He also published a second antibureaucracy journal entitled Eimi (Greek for "I Am"), in 1933. Besides being a poet, Cummings was a playwright, prose writer, and painter. Most of the time, however, he was a poet. Cummings received the Bollingen Prize for poetry in 1957. He also received the Shelley Memorial Award for poetry in 1944, along with being awarded the Charles Eliot Norton Professorship at Harvard for the academic year 1952-1953. Cummings life ended on September 3, 1962 at the age of 80. Cummings poetry, noted for its eccentricities of typography, language, and punctuation, usually seeks to convey a joyful, living awareness of sex and love was the first of its kind. ee cummings :: Essays Papers â€Å"To be nobody but yourself in a world which is doing its best, night and day, to make you everybody else means to fight the hardest battle which any human being can fight; and never stop fighting,†-E.E. Cummings. E.E. Cummings was considered one of the most innovative poets of the twentieth century. Now I will tell you a little bit about him. Edward Estlin Cummings was born on October 14, 1884 in Cambridge Massachusetts. He spent his early years in Cambridge until he began to attend Harvard University in 1912. E.E. Cummings graduated in 1916 with an M.A. and a B.A. in English and classic literature. After graduating from Harvard, Cummings joined the Norton-Harjes Ambulance Corps, in France. He was an ambulance driver during World War I until he wrote letters back home criticizing the conduct of the war, and the nervous French censors had him arrested and sent him to a detention center, where he remained for three months before being released. While in the French prison Cummings wrote the basis of his first published book The Enormous Room. This book was considered one of the greatest literary works to come out of World War I. This book was written as a journal of Cummings prison stay. It is said to be heightened by an experimental prose style and a hatred of a bureaucracy that could treat helpless and innocent civilians so cruelly. Cummings was drafted into the U.S. Army in shortly after the 1918 Armistice. He depicts military life satirically in such poems as, â€Å"i sing of Olaf glad and big.† After the war, Cummings devoted himself entirely to his writing and painting, publishing 11 books of poems. He also published a second antibureaucracy journal entitled Eimi (Greek for "I Am"), in 1933. Besides being a poet, Cummings was a playwright, prose writer, and painter. Most of the time, however, he was a poet. Cummings received the Bollingen Prize for poetry in 1957. He also received the Shelley Memorial Award for poetry in 1944, along with being awarded the Charles Eliot Norton Professorship at Harvard for the academic year 1952-1953. Cummings life ended on September 3, 1962 at the age of 80. Cummings poetry, noted for its eccentricities of typography, language, and punctuation, usually seeks to convey a joyful, living awareness of sex and love was the first of its kind.

Mephistophilis in Marlowe’s Faustus Essay examples -- Marlowe Faustus

Mephistophilis in Marlowe’s Faustus Mephistophilis is a striking central character in the play ‘Doctor Faustus’, written by Christopher Marlowe in the late sixteenth century. His role in this flamboyant yet tragic play is ultimately to aid Faustus’ downfall from renowned scholar to foolhardy prey of Lucifer. However, Mephistophilis’ motives are perceptibly ambiguous throughout ‘Doctor Faustus’; he seemingly alternates between a typically gleeful medieval devil, and a romantically suffering fallen angel. Mephistophilis first appears in ‘Doctor Faustus’ in the third scene, when he is summoned by Faustus’ experimental necromancy, as taught to him by Valdes and Cornelius. Faustus becomes intrigued by the notion of employing dark magic to supply him with what he most craves: knowledge. Mephistophilis first appears to Faustus in his true, terrifying form (suggested on the Elizabethan stage by a lowered dragon). This wholly terrifying image is in keeping with the medieval concept of the devil as a hellish supernatural being that encapsulated horror. Mephistophilis’ appearance shocks Faustus to the extent that he implores him to return in a different form, this time as an â€Å"old Franciscan friar†. This embodiment epitomises much of the confusion concerning the devil’s character: although the costume of a friar is seemingly unpretentious and reassuring (and, for Marlowe’s contemporaries, a daring anti-catholic joke), in a stage performance of ‘Doctor Faustus’ the raised hood and floor-length robe is ominous and chilling. It is this contradictory melange of qualities that make Mephistophilis such an ambiguous character throughout the play. In his first scene, Mephistophilis adopts the deflating and belittlin... ...is is a wonderfully multi-dimensional character, developed in an intriguing manner that makes the devil intensely unpredictable and thrilling. The sharp contrast between his fiendishly gleeful qualities and the aspects that suggest a romantically suffering angel fallen from grace, in my opinion, make the character much more absorbing. Perhaps Marlowe realised that the most captivating characters could never remain one-dimensional. Although many critics are unhappy with the apparent inconsistencies, I think it is the combination of the gleeful and tormented aspects of the character that make him the central masterpiece of ‘Doctor Faustus’. Bibliography ------------ - ‘Doctor Faustus’ by Christopher Marlowe (edited by John D. Jump) - www.sparknotes.com - ‘Marlowe: Doctor Faustus’ by Philip Brockbank - ‘Marlowe The Overreacher’ by Harry Levin